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4MMM (identified on air and in print as Triple M) is one of Brisbane, Australia's commercial FM Rock radio stations, primarily targeted at those in the 25-50 age group. It is part of the Southern Cross Austereo Triple M network and broadcasts on 104.5 MHz. ==Station history== 4MMM started on the FM band at 104.1 MHz on August 22, 1980. Brisbane businessman Leo Williams was the driving force behind the venture while the station manager then was Rob McKay, who left the station soon after, allowing program manager Ted Seymour to take the reins. Their first format was contemporary rock. It was rebranded as FM104 in December 1982 with the new slogan "Rock In Stereo", and focused on the typical Queensland lifestyle of beaches and barbecues. The music was now serious rock but very much album oriented. Their playlists now included AC/DC, The Angels, Van Halen, ZZ Top and the Talking Heads as well as supporting Australian pub rock bands such as INXS, Hunters & Collectors and the Choirboys. In 1983, they started using the popular call sign, "FM104 ROCKS THE WEEKEND", "FM104 ROCKS BRISBANE" and "FM104 ROCK IN STEREO". The first number one ratings success was in the 7 to midnight timeslot in the second survey of 1983, reaching an impressive 26 share. The station finally went number one overall in October 1984 with a share of 18.2% total audience. From then they dominated the market, peaking at a massive 37.9% share in the Brisbane expo year, 1988. This has never been achieved by any radio station since. They were number one in Brisbane from late 1984 until 1990. The breakfast shift, with Bill Healy and Mr T was also consistently number one. Promotions including the Skyshow featuring the first afterburner F111's in the world, and involvement in all things Brisbane supplemented the sizzling on-air format. In 1988, Hoyts Entertainment, the new owners of the station, forced FM104 to take on the Triple M brand to become part of the newly created Triple M nationwide network. From then on it became known as FM104 Triple M, maintaining its callsign 4MMM. A change of frequency to 104.5 MHz occurred on 5 November 1989. During 1990, management and staff changes started a slide. Triple M was finally toppled from the top spot by new FM station B105, with the onset of rap and dance music. When the Austereo group purchased the station as part of its takeover and merger of the Triple M and Today networks in 1995 the FM104 tag was dropped, however the FM104 Tag has resurfaced recently in station sweepers and jingles. In April 2011 the regional media giant Southern Cross Media bought the Austereo group for more than $700 million. Southern Cross Media is the current owner of the Triple M network, and all Triple M branded stations are now operated under the parent company Southern Cross Austereo. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「4MMM」の詳細全文を読む スポンサード リンク
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