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ASICS : ウィキペディア英語版
ASICS

is a Japanese multi-national corporation athletic equipment company which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. The name is an acronym for the Latin phrase ''anima sana in corpore sano'' which translates as "a healthy soul in a healthy body". In recent years their running shoes have often been ranked among the top performance footwear in the market. ASICS bought the outdoor brand Haglöfs on July 12, 2010, for SEK1,000,000,000 ($128.7 million).
==History==

ASICS Ltd. began as Onitsuka Co., Ltd on September 1, 1949. Its founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. Soon after the range of sports activities widened to a variety of Olympic styles used throughout the '50s, '60s and '70s by athletes worldwide. Onitsuka became particularly renowned for the Mexico 66〔(Mexico 66, Onitsuka Tiger Mexico 66, Onitsuka Mexico 66 | Tiger Central )〕 design, in which the distinctive crossed stripes, now synonymous with the company brand, were featured for the first time. In 1977, Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation. Despite the name change, a vintage range of ASICS shoes are still produced and sold internationally under the Onitsuka Tiger label.
The name ASICS is an acronym of the Latin phrase ''anima sana in corpore sano'',〔 which translates to "healthy soul in a healthy body", which derives from Juvenal's aphorism ''mens sana in corpore sano'' or Thales' saying Νοῦς ὑγιὴς ἐν σώματι ὑγιεῖ.
In its 2006 fiscal year, Asics generated 171 billion yen in net sales and 13 billion yen in net income. Sixty-six percent of the company's income comes from the sale of sports shoes, 24% from sportswear, and 10% from sports equipment. Forty-nine percent of the company's sales are in Japan, 28% in North America, and 19% in Europe.
On October 4, 2011, it was announced that ASICS will be the new official kit manufacturer for the Australian Cricket Team, replacing German manufacturer Adidas.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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