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Activeweave, Inc. was a Silicon Valley-based startup, operating in the attention management and social web arenas. It was acquired in April 2008 by Buzzlogic, Inc.〔(Mashable coverage of Activeweave purchase by Buzzlogic )〕 ==Background== Activeweave's original positioning, through the Stickis service, revolves around and extends the notion of social annotation for web sites. Web annotations were pioneered in 1999 by the company Third Voice, with a service allowing its users to: *Author comments and tie those comments to any web page. *Have their own comments as well as others' be automatically retrieved for display (in a fashion similar to Post-it notes) and reading, whenever visiting any annotated page. Lacking a filtering mechanism that would have allowed users to pick whose annotations they would see, Third Voice was perceived as intrusive, spam-like graffiti, and consequently was fought by site owners,〔(Third Voice slammed for defacing the web )〕 and largely ignored by users overwhelmed by the amount of public commentary on popular sites. It shut down in 2001.〔(Third Voice shuts down )〕 One of Activeweave's significant departures from Third Voice's approach was to base the sharing and visibility of annotations on an underlying social network. Activeweave also innovated in terms of user experience by ensuring annotations were displayed in an unobtrusive manner, not interfering with the visited sites: *No screen space was reserved or used by the service's browser add-on on pages with no annotations. *When annotations from connected users are present, only a small (and re-sizable) tray showing annotation abstracts is shown. *The full annotations are only shown when the user selects an abstract. Subsequently, Activeweave released BlogRovR, that built on the same technology but made the system read-only, with annotations being supplied implicitly by blog posts relevant to the web page being viewed by users. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Activeweave」の詳細全文を読む スポンサード リンク
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