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Acxiom Corporation is a marketing technology and services company with offices in the United States, Europe, Asia, and South America. Acxiom offers marketing and information management services, including multichannel marketing, addressable advertising, and database management. Acxiom collects, analyzes, and parses customer and business information for clients, helping them to target advertising campaigns, score leads, and more.〔(/ Acxiom Names Scott Howe CEO )〕 Its client base in the United States consists primarily of companies in the financial services, insurance, information services, direct marketing, media, retail, consumer packaged goods, technology, automotive, healthcare, travel, and telecommunications industries, and the government sector.〔("Acxiom Corp." ) at NYTimes.com〕 It has been described as "one of the biggest companies you've never heard of." In addition to collecting information about people, the company helps marketers anticipate the needs of consumers, according to the documentary "The Persuaders." As the world's largest processor of consumer data, Acxiom has identified 70 types of consumers with its segmentation product ''PersonicX''. In his 2015 book Data and Goliath, American privacy expert Bruce Schneier wrote that Acxiom sells companies lists of consumers that include "potential inheritor," "adult with senior parent," as well as addresses of households with a "diabetic focus" or "senior needs." Forrester Research named Acxiom one of the largest database marketing services and technology providers in the world and stated that the company “demonstrated surprising nimbleness in modernizing its offering and arguably leads the industry with its digital solutions” in their January 2011 report “The Forrester Wave™: US Database Marketing Service Providers, Q1 2011." Acxiom is a $1.15 billion-a-year company, representing more than 12 percent of the direct-marketing-services sector’s $11 billion in estimated annual sales. The company is the subject of the Vienna Teng song "The Hymn of Acxiom" from her 2013 album ''Aims''. ==History== Founded as Demographics in 1969 by Charles D. Ward in Conway, Arkansas, Acxiom is headquartered in Little Rock, Arkansas, USA.〔("Acxiom" ) at fundinguniverse.com〕 The company has additional U.S. offices in Chicago, Illinois; New York, New York; Foster City, California; and Nashville, Tennessee. International offices are located in the United Kingdom, France, Germany, Netherlands, Poland, Australia, China, and Brazil. Services are available to companies in other countries. In November 1997, Acxiom completed the acquisition of Buckley Dement, L.P.〔(【引用サイトリンク】title= Acxiom(R) Corporation Acquires Buckley Dement, L.P. Acquisition Expands Acxiom's Portfolio to Provide Data and Database Solutions to Health Care and Pharmaceutical Companies )〕 In May 1998, Acxiom made the announcement that it would acquire one of its competitors, May & Speh.〔(【引用サイトリンク】title= Acxiom to Buy May & Speh for $600 Million )〕 In early 2004, Acxiom acquired part of Claritas, a European data provider. In 2005, Acxiom acquired Digital Impact and integrated its digital and online services into its business. In early 2006, EMC Corporation acquired Acxiom’s information grid software in a $30 million deal. However, EMC canceled the software purchase after 2 years of development because the software was not up to commercial software standards, essentially 'giving back' the grid technology software to Acxiom On May 16, 2007, Acxiom agreed to be bought by leading investment firms Silver Lake Partners and ValueAct Capital in an all-cash deal valued at $3 billion, including the assumption of about $756 million of debt. On October 1, 2007, however, a press release announced that the takeover agreement was to be terminated and Charles Morgan would retire as Acxiom’s company leader upon the selection of a successor. On January 17, 2008, Acxiom named John Meyer (from Alcatel-Lucent) as new CEO and president, effective February 4, 2008. On July 11, 2008, Acxiom acquired ChoicePoint's database marketing solutions division, adding seven clients from industries including banking, insurance, and media. On October 9, 2008, Acxiom announced it had entered into a contract with XSellNet() to deliver and manage the distribution of real-time customer data and analytics to the retail auto dealer industry throughout the United States. The collaboration is co-branded as X12 powered by Acxiom. In 2010, Acxiom acquired part of GoDigital, a Brazilian direct marketing and data quality company. On March 30, 2011, Acxiom named Jerry Gramaglia as interim CEO. On July 27, 2011, Acxiom named marketing and advertising veteran, Scott E. Howe, as the company’s chief executive officer and president.〔(Acxiom Names Former Microsoft Exec Scott Howe As CEO )〕 On January 11, 2012, Acxiom named Warren C. Jenson as the company’s chief financial officer and executive vice president. 〔(Acxiom Names Former Amazon Exec Warren C. Jenson CFO )〕 In February 2012, Acxiom announced the closing of the sale of its background screening business, Acxiom Information Security Services (AISS).〔 On April 19, 2012, Acxiom announced Dr. Phil Mui as the company's new chief product and engineering officer. Prior to joining Acxiom, Mui was the group product manager for Google Analytics.〔(Googler Phil Mui Joins Acxiom As Chief Product And Engineering Officer )〕 On May 14, 2014 Acxiom announced that it had acquired LiveRamp, a company spun out of Rapleaf and co-founded by Auren Hoffman for $310 Million.〔(Acxiom Signs Agreement to Acquire LiveRamp )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Acxiom」の詳細全文を読む スポンサード リンク
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