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AdChoices
AdChoices is an internet-based advertising program which selectively displays ads based on browsing history. This "interest-based advertising" targets advertisements to users most likely to identify with and respond to the ad's specific content. Although it is possible to opt out of AdChoices, opting out does not block advertisements nor prevent tracking of web browsing history.〔(【引用サイトリンク】Frequently Asked Questions )〕 Advertisers can use AdWords to show Google Ads on sites that are part of the Google Display Network. Typical cases where ads are shown are on websites, videos, or apps on Google Display Network or other partner sites. In addition to seeing ads based on the types of sites one visits, one may also see ads based on one's interests and more.
==History==
In 2009, the Federal Trade Commission began looking into internet advertising platforms and suggested that the industry develop guidelines for self-regulation. The American Association of Advertising Agencies, the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), the Better Business Bureau (BBB), and the Network Advertising Initiative (NAI) joined together to form the Self-Regulatory Program for Online Behavioral Advertising. The alliance managing the program was called the Digital Advertising Alliance (DAA). The AdChoices program was launched in March 2011.
In April 2013, a mobile app giving users control over what information of theirs could be used by advertisers in the AdChoices program was launched.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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