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adMarketplace is a search advertising marketplace. The company works with large search advertisers, their agencies, and well-known digital publishers to match relevant advertiser offers to user search queries performed on a publisher's site. The privately held company is headquartered in New York City.〔http://www.admarketplace.com/〕 adMarketplace introduced an algorithmic bidding solution, BidSmart, for their search advertising platform in early 2014.〔http://www.adoperationsonline.com/2014/07/15/admarketplaces-bidsmart-solution-sees-over-75-increase-in-conversion-rates-for-top-brands/〕 Search advertising marketplaces represent a sizable but often overlooked segment of the Search Engine Marketing industry. ==Services== adMarketplace operates an online marketplace that connects advertisers and publishers to serve PPC search ads on publisher properties in response to a user’s search. The company places keyword-targeted ads on web properties outside of traditional search engine result pages. adMarketplace offers advertisers scale and performance via access to exclusive search traffic, according to the company website.〔http://www.admarketplace.com〕 For publishers, the company offers custom search monetization, flexible implementation, and transparent reporting. Publisher partners include Bloomberg, blekko, and Local.com. 〔http://adtechpress.com/2014/07/admarketplaces-bidsmart-solution-sees-75-increase-conversion-rates-top-brands/〕 〔http://www.adotas.com/2014/11/bloomberg-partners-with-admarketplace-as-exclusive-paid-search-partner/〕 The company positions itself as the only search syndication marketplace and allows advertisers to separate bid management by device type (computer/tablet/phone) and traffic source. The company claims that increased pricing control and transparency results in a higher ROI for advertisers.〔http://www.adweek.com/sa-article/real-time-relevance-136156〕〔http://www.mediapost.com/publications/article/230038/admarketplace-introduces-programmatic-bids-for-its.html〕 In 2013, adMarketplace partnered with Kenshoo to offer integration through Kenshoo’s campaign management dashboard.〔http://www.kenshoo.com/admarketplaceintegrateswithkenshoopr〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「AdMarketplace」の詳細全文を読む スポンサード リンク
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