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AdRoll
AdRoll is a privately held global technology company. It offers advertisers retargeting products for cross-platform, cross-device display advertising.〔(【引用サイトリンク】url=http://www.adroll.com/features )〕〔(【引用サイトリンク】url=http://nativemobile.com/adroll-offers-mobile-ad-retargeting-facebook-9100 )〕 Its marketing platform enables businesses to use their own website data on consumer behavior to create personalized ad campaigns.〔(【引用サイトリンク】url=http://www.crunchbase.com/organization/adroll-semantic-sugar-inc )〕 AdRoll was established in 2007 in San Francisco, CA where it is currently headquartered.〔 Its founding team consists of CEO Aaron Bell, President and CMO Adam Berke, COO and CFO Peter Krivkovich, and CTO Valentino Volonghi.〔(【引用サイトリンク】url=http://www.adroll.com/about/our-team )〕 AdRoll has since opened offices in New York, Sydney, Dublin, London and Tokyo and has over 500 employees.〔 The company in June 2014 announced it was adding 100 new jobs in an expansion of its Dublin office which when implemented would take the number of people employed to 220 in Dublin, and 540 in total. AdRoll’s mission since birth has been to “take the most advanced display advertising techniques and make them accessible for brands of all sizes.”〔 It currently serves over 25,000 advertisers in over 100 countries.〔〔(【引用サイトリンク】url=http://blog.adroll.com/10k-customers-100-countries-100m-run-rate )〕〔http://www.mediapost.com/publications/article/244541/adroll-taps-2-ex-googlers-to-lead-new-japan-office.html〕
AdRoll has received $89 million in funding since inception.〔 Its investors include Foundation Capital, IVP, Accel Partners, Merus Capital, GlenMede, Northgate Capital and Peter Thiel.〔〔(【引用サイトリンク】url=http://www.forbes.com/sites/alexkonrad/2014/04/21/after-raising-70m-adroll-looks-to-be-acquirer/ )〕 AdRoll has partnered with over 60 advertising exchanges and networks including Google DoubleClick (AdX), Facebook Exchange (FBX), Facebook Website Custom Audiences (WCA), Yahoo, MSN, Twitter, and AppNexus to offer its clients access to 98% of the web.〔(【引用サイトリンク】url=http://support.adroll.com/ )〕
==History==
AdRoll was founded in March 2007 in San Francisco, CA. It originally launched as a social advertising network with an objective of helping niche publishers attract advertisers.〔(【引用サイトリンク】url=http://techcrunch.com/2007/12/03/adroll-the-social-ad-network-beta-invites/ )〕 AdRoll started to gain traction when it shifted into the retargeting space in 2009 with its introduction of the “roundtrip” product.〔(【引用サイトリンク】url=http://techcrunch.com/2009/11/05/browse-before-you-buy-adrolls-roundtrip-is-targeting-you/ )〕 By 2012 AdRoll had onboarded 3,500 advertisers and it opened its second office in New York, New York in February 2013.〔(【引用サイトリンク】url=http://techcrunch.com/2012/02/01/ad-retargeter-adroll-we-quadrupled-revenue-last-year-now-profitable/ )〕 Four months later it bought Bitdeli, a big data analytics platform.〔(【引用サイトリンク】url=http://techcrunch.com/2013/06/12/adroll-acquires-bitdeli/ )〕〔(【引用サイトリンク】url=http://www.mediapost.com/publications/article/202340/adroll-acquires-bitdeli-enhances-data-power.html )〕 AdRoll’s growing international client base spurred the opening of an EMEA headquarters in Dublin, Ireland in October 2013.〔(【引用サイトリンク】url=http://www.siliconrepublic.com/careers/item/36317-adroll-to-move-to-bigger-du )〕 AdRoll finalized its second and latest acquisition in SaaS user retention company Userfox in January 2014.〔(【引用サイトリンク】url=http://www.userfox.com/blog/userfox-adroll/ )〕 Responding to a trend of growing smartphone usage around the globe, AdRoll launched a beta phase mobile offering in February 2014 that allows its advertisers to retarget consumers across different devices.〔(【引用サイトリンク】url=http://marketingland.com/adroll-launches-mobile-retargeting-solution-cross-device-campaigns-74691 )〕 AdRoll opened its fourth office in March 2014 in Sydney, Australia. 〔(【引用サイトリンク】url=http://www.bandt.com.au/media/adroll-australia-an-early-battleground-for-retarge )〕
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