翻訳と辞書 Words near each other ・ Adbutham ・ ADC ・ ADC Aircraft ・ ADC Airdisco ・ ADC Airlines ・ ADC Airlines Flight 53 ・ ADC Airlines Flight 86 ・ ADC Bioscientific ・ ADC Cirrus ・ ADC Nimbus ・ ADC Telecommunications ・ ADC Theatre ・ Adcash ・ ADCC ・ ADCC Submission Wrestling World Championship ・ Adcept ・ AdChina ・ Adchit ・ AdChoices ・ ADCI ・ ADCK3 ・ Adclarkia dawsonensis ・ Adcock ・ Adcock antenna ・ Adcock Ingram ・ Adcock River ・ Adcole ・ Adcon-L ・ Adcor Defense ・ Adcote School Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Adcept ： ウィキペディア英語版 Adcept An Adcept is a tool used in marketing & advertising development to test creative ideas or brand positionings. The term is an amalgamation of the words 'advertising' and 'concept', indicating its role as a halfway stage between a concept idea and an advertising execution. Traditionally, adcepts have been used to check early creative work, typically with advertising agency clients or in market research focus groups. ==An alternative to concept statements== Traditionally, qualitative market research has used concept statements and mood boards to test ideas with target consumers. However, Richard Woods (Journal of Consumer Behaviour, Vol.3, 4 388-403) argues that concept boards are unfamiliar and lack emotional appeal. They also attempt to pull apart the rational and the emotional, which goes against how the human mind evaluates ideas. Because advertising is the popular language of brands, he claims, adcepts are easier for consumers to relate to, and to evaluate. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Adcept」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.