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AddressTwo
Carter and Company, LLC (dba AddressTwo) is a privately held web application company based in Indianapolis, Indiana. The firm was founded in 2005 by Nick Carter as a marketing consulting company. Carter began developing applications for customers in 2007, including a small-scale customer relationship management (CRM) application that evolved into the company's flagship product ''AddressTwo''. Since August 2008, the company's focus has shifted from marketing consulting services to the development, sales, and marketing of ''AddressTwo'' and related products. ''AddressTwo'' was first commercialized in August 2008 as a Saas product, followed by ApplyTwo, PostTwo, FriendTwo, and HereTwo. Founder Nick Carter published Unfunded: From Bootstrap to Blue Chip Without the Fuel of Round-A Capital in February 2011 encouraging Entrepreneurs to follow his example of starting a business without Venture Capital. The company's legal name is ''Carter and Company, LLC'', an Indiana-filed Limited liability company, but assumed the legal DBA of ''AddressTwo'' in August 2009.〔(【引用サイトリンク】accessdate=July 26, 2011 )〕 ==History== The company's initial business model was centered on marketing services including graphic design, copywriting, as well as web development. By 2007, the company had 6 employees and was serving Fortune 1000 companies such as GlobalSCAPE and 3D Systems. However, as Nick Carter later commented in his book, "I could not work my way into wealth. I still had a job, not a business." In 2007, the company began to introduce a series of SaaS-model web applications that each failed to monetize.
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