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Adtech is a German–American digital marketing company, providing publishers, agencies and ad networks with products to manage, serve and evaluate online advertising campaigns, including display, video and mobile formats. Founded in 1998 and headquartered in Frankfurt, Germany, and the ad serving platform of AOL's digital advertising business has customers in more than 25 countries. It was acquired by AOL on May 15, 2007. == History == Adtech was founded in 1998 in Frankfurt, Germany. In 2000, the American Internet holding company CMGI acquired a controlling interest (80%) in Adtech. During the same year, Adtech became a private limited company. Adtech’s ad serving technology has its roots in 1994 in Silicon Valley when Imgis Inc. established the basis for centralized ad serving using high-speed servers from Silicon Graphics (SGI). In 1998 Imgis Inc. was renamed AdForce Inc. Based on AdForce Inc.’s technology, Adtech opened its first data center in Frankfurt (Germany) in 1998. In the fall of 2000, Adtech delivered its billionth banner ad since the opening of the original data center in September 1998. By 2001, Adtech had delivered its ten billionth banner ad. In 2002 Adtech supplied its 100,000th advertising campaign and delivered more than 100 million banners every day. In the first quarter of 2009, volume increased to over 125 billion ads per month. In 2004, the AdForce technology was replaced by Adtech’s own ad serving solution. Shortly after, the second ad serving data center was launched in Frankfurt. On May 16, 2007, AOL announced its acquisition of Adtech AG. Adtech was acquired to provide AOL with an advanced ad serving platform that includes an array of ad management and delivery applications, enabling Website publishers to manage, traffic and report on their online advertising campaigns. Adtech now operates as an independent and wholly owned subsidiary of AOL's Advertising.com division. Adtech is the ad serving platform for AOL Advertising (previously Platform-A). 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Adtech」の詳細全文を読む スポンサード リンク
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