翻訳と辞書 Words near each other ・ Adverse inference ・ Adverse outcome pathway ・ Adverse party ・ Adverse possession ・ Adverse pressure gradient ・ Adverse reaction to biologic agents ・ Adverse selection ・ Adverse vaccine reactions in pets ・ Adverse yaw ・ Adversity quotient ・ Adversus Haereses ・ Adversus Judaeos ・ Adversus omnes haereses ・ Adversus Valentinianos ・ Advert Service ・ Advertainment ・ AdvertCity ・ Advertisements (Hire-Purchase) Act 1957 ・ Advertisements for Myself ・ Advertisements in schools ・ Advertiser (disambiguation) ・ Advertiser News ・ Advertiser Shield ・ Advertiser-funded programming ・ Advertising ・ Advertising account executive ・ Advertising adstock ・ Advertising Age ・ Advertising agency ・ Advertising Association Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Advertainment ： ウィキペディア英語版 Advertainment Advertainment is a term used to reflect the intertwining relationships between advertising and entertainment. Typically it refers to a form of communication that combines various forms of ''entertainment''〔Reference 2〕 (television, movies, songs, etc.) with elements of ''advertising'' to promote products or brands.〔Reference 1〕 An example would be product placement in a film. The word is a portmanteau of the ''advertising'' and ''entertainment''. ==History== Marketers' approach to using entertainment content to promote their products dates back to the use of branded products in motion pictures. This practice was variously termed “publicity by motion picture”, “co-operative advertising”, “tie in advertising” and “tradeouts", or even “exploitation”. It represented a cooperative venture between a media maker and a manufacturer, in which on-screen exposure of a product, off-screen endorsement by an actor, or a combination of those were traded for paid advertising and unpaid promotions by the manufacturer.〔Reference 1〕 Often products were offered rent free in return for publicity stills for use in manufacturers’ advertising.〔Reference 1〕 Products or brands were sponsoring radio in the 1930s and in television in the 1950s such as “(The Colgate Comedy Hour )”. This method faded as marketers wanted to advertise to broader markets. Then it resurged after the placement of Reese’s Pieces to attract the alien in the 1982 hit movie (E.T ). The success of the movie and the placement led to an increase in awareness of the brand as well as sales.〔Reference 1〕 The increasing popularity of using this method of integrated advertising has developed in recent years as a way to counter technological advances. Consumers have the ability to avoid such messaging through the commercial skipping feature applied in some Digital Video Recorders (DVR) or simply by switching channels. This has fuelled the growth of advertainment exponentially in recent years.〔Reference 3,4〕 See the (Windows Surface placement ) on NCIS, that shows convenience and features. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Advertainment」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.