|
Ahava Dead Sea Laboratories, Limited ((ヘブライ語:אהבה), ''Love'') is an Israeli cosmetics company with headquarters in Lod〔(AHAVA DEAD SEA LABORATORIES LTD Company Profile )〕 that manufactures skin care products made of mud and mineral-based compounds from the Dead Sea. The company's administrative headquarters are located in Holon, while the main manufacturing plant and showroom are in Mitzpe Shalem,〔(See map )〕 an Israeli settlement and kibbutz located on the Dead Sea in the West Bank.〔(From Israel with Ahava )〕 The company has flagship stores in Israel, Germany, Hungary, South Korea, the Philippines and Singapore.〔(Ahava Boutiques )〕 , Ahava income was more than US$150 million a year.〔 Ahava products have caused controversy, as critics say the company uses natural resources of occupied Palestinian territory,〔 and that the products are incorrectly labeled as made in Israel.〔〔 In 2015 the Chinese investment firm Fosun International agreed to purchase a controlling share of the company, which has been valuated to ca. NIS 300 million ($77 million USD). ==History== Ziva Gilad, a spa technician, came up with the idea of marketing Dead Sea mud after watching women tourists scooping up the mud to take home.〔(Ahava turns Dead Sea Mud into Money )〕 Ahava was founded in 1988 as a single stand selling bottles of body scrub to tourists, generating $1 million that year.〔Export Now: Five Keys to Entering New Markets, By Frank Lavin, Peter Cohan.〕 As of 2010, Ahava is the only cosmetics company licensed by the Israeli government to mine raw materials at the Dead Sea.〔 On the Jordanian side of the Dead Sea, there are approximately fifty small companies producing cosmetics, but only 15 have a global presence. Israel has imported raw materials for its Dead Sea mud cosmetics from Jordan since 1994. In 2009 Ahava took on new shareholder Shamrock Holdings, the Walt Disney Family's investment arm, which purchased 20% of Ahava Dead Sea Laboratories from its existing shareholders〔(From Israel with Ahava, Haaretz )〕 The company has 200 employees, 180 of them in Israel.〔 In 2009, the company reported sales of nearly $150 million a year. In the United States, the largest overseas market for Ahava products, the company signed distribution deals with Lord & Taylor, Nordstrom and the beauty-supply chain Ulta.〔 In 2011, Elana Drell Szyfer, former Senior Vice President of Global Marketing for Estee Lauder, was appointed general manager of Ahava North America.〔(Ahava Rejuvenates Brand Image )〕 In 2013, Szyfer left to work for Kenneth Cole Productions. As of 2011, Ahava's shareholders included Hamashbir Holdings, Gaon Holdings, Kibbutz Ein Gedi, Kibbutz Mitzpe Shalem and Kibbutz Kalya. Of these kibbutzim, Mitzpe Shalem and Kalya are located north of the Green Line, in the West Bank. As of 2015, Ahava is controlled by Gaon Holdings, the Livnat family and Shamrock Holdings who together own 53% of the company; Kibbutz Mitzpeh Shalem holds 35%, Kibbutz Kalia 5.8%, and a group of local kibbutzim another 6.7%.〔 In 2015 the Chinese investment firm Fosun International agreed to purchase a controlling share of the company, which as a whole has been valuated to ca. NIS 300 million (USD 77 million).〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Ahava」の詳細全文を読む スポンサード リンク
|