|
''Am730'', is free daily Chinese-language newspaper published in Hong Kong, the third with the prior two being ''Headline Daily'' and ''Metropolis Daily''. Shih Wing-ching, chairman of ''Centaline Holdings'', a property agency, is the founder of the newspaper. He introduced the new paper due to the unprecedented success of ''Metropolis Daily'', a pioneer in this market. ''Metropolis Daily'' was founded in 2002, and was so successful that it broke even in only fourteen months. Realising the profitability of the market, Shih established ''am730'' in late July 2005 == Overview == Owned and operated by AM730 Media Limited,Am730 launched its first publication on 30 July 2005. Initially, ''am730'' was scheduled to be launched in September, but it was re-scheduled to 30 July for two primary reasons. First, it intends to keep up with one of its competitors, ''Headline Daily'', which was launched on 12 July 2005. Second is the convenient coincidence that the date of 30 July (730) corresponds with the name of the newspaper. Two hundred thousand copies of ''am730'' were issued at its first publication and its current circulation volume is around three hundred thousand copies daily. The name of the newspaper is intended to suggest a fresh approach towards the methodology of naming newspapers. It does not incorporate the term "daily" because this word reflects the conventional way of naming a news journal. The name literally states the newspaper's aim to distribute the publication during rush hour, which is approximately 7:30am. According to Shih, the newspaper is tailored to young people. 7:30am is about when the sun rises; it signals vitality, just like the young people who are at the start of a long journey through life. It is a new vision aimed to change the old quality of Hong Kong newspapers. In its first week, ''am730'' sold one hundred thousand copies. Eventually, it aims to increase circulation to three hundred thousand copies, which is similar to the other two free newspapers (''Metropolis Daily'': 300,000; ''Headline Daily'': 400,000). In January 2014, Shih revealed that many mainland companies were cancelling advertising with the paper, for its perceived anti-Beijing editorial stance.〔(Cancelled adverts threaten paper ), SCMP, 17 Jan 2014〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Am730」の詳細全文を読む スポンサード リンク
|