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AmapDigital
aMapDigital is India's only syndicated, overnight DTH (Direct-to-home) TV audience measurement panel. It is an aMap initiative.〔(Real-time TRP rating starts with DTH viewers ) The Financial Express〕
India is going through an exodus from cabled homes to DTH homes. This new market is growing at more than 60% annually. Measuring this space is vital for the industry.〔(AMap to collect data on rural TV viewing habits ) Livemint〕〔(DTH operators, analysts to tune in digitally ) Livemint〕〔(Govt to play crucial role in TV ratings measurement ) The Business Standard〕〔(New viewership rating system on cards ) DNA (newspaper)〕 The competition among the 7 DTH platforms (Dish TV, Tata Sky, Sun Direct, DD Direct+, Digital TV Airtel, Reliance Big TV DTH, Videocon DTH) is an evidence to this exodus.〔〔(Dish TV seeks govt nod to raise $200 m ) The Economic Times〕〔(Times group, Dishtv ink strategic tie up ) The Times of India〕
〔(Videocon eyes 1.5 mn subscribers for DTH ) Livemint〕〔(Sun Direct ushers in high definition TV viewing ) The Times of India〕〔(Sun Direct to invest $300 mn over next 5 yrs ) The Economic Times〕〔(DTH players eye non-cable TV homes ) The Economic Times〕〔(Bharti Airtel launches two DTH entry packs ) The Economic Times〕〔(Bharti Airtel launches DTH satellite television service, offers superior technology, content ) International Business Times〕〔(Sun Direct says takes No. 2 DTH slot from Tata Sky ) Hindustan Times〕
Tata Sky and Dish TV, both accounting for 70% of DTH market in India, have already signed agreement with aMap for DTH Viewership and Interactive Engagement data.〔(aMap to provide viewership data of interactive content on DTH platforms ) Agency FAQs, afaqs.com〕〔(DTH cos may charge premium rates from advertisers in '10 ) The Business Standard〕
Tata Sky, CMO, Vikram Mehra says "With a subscriber base of 4.5M, Tata Sky has played a significant role in the growth and development of the DTH sector that is poised to touch the 40-50M by 2015. At the stage that the industry is in, we think it’s time that efforts are made to understand and measure the audience viewing habits of these viewers better and are excited to associate with India’s leading TV Audience Measurement System, aMap” 〔(aMap signs agreement with Tata Sky ) Campaign (magazine)〕
On 12 March 2010 (start of IPL 3) aMapDigital launched its real-time ratings service for the DTH panel. Thus the IPL viewership data were available to the industry while the match was still going on.〔(IPL-3 a smash hit across media spectrum ) The Business Standard〕
==References==
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抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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