|
Aprimo is an integrated marketing software and applications company based in Indianapolis, Indiana, USA. The brand Aprimo is part of Teradata Corporation, based in Dayton, Ohio. Founded in 1998, Aprimo provides business-to-consumer (B2C) and business-to-business (B2B) companies with on demand marketing software to manage several aspects of marketing including campaign management, lead management, brand management, e-mail marketing, event management, performance management, social marketing, spend management, and workflow and project management. ==History== Aprimo was founded in 1998 by William M. Godfrey and Robert W. McLaughlin, and opened its headquarters in Indianapolis, Indiana. The company opened its first international office in London in 2000〔BNET “Aprimo Opens European Office; Marketing management firm targets European companies” http://findarticles.com/p/articles/mi_m0EIN/is_2000_March_20/ai_60264125/〕 and an office in Australia in 2006.〔Contact News “Aprimo opens regional office in Australia” http://www.callcentres.net/CALLCENTRES/LIVE/me.get?site.sectionshow&CALL2142〕 Analysts first identified Aprimo for marketing resource management software in 2002. Aprimo acquired Then Limited in 2004〔CRM Magazine “The Maturation of MRM” http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Maturation-of-MRM-43009.aspx〕 and later acquired Enterprise Marketing Solutions Business Unit from DoubleClick in 2005.〔SearchCRM “Aprimo buys DoubleClick marketing units” http://searchcrm.techtarget.com/news/1098373/Aprimo-buys-DoubleClick-marketing-units〕 In 2006, Aprimo launched its SaaS platform to help deliver its software on-demand to its customers. The company started holding an annual customer summit in 2000. The company announced Aprimo Marketing Studio B2C and Aprimo Marketing Studio B2B, in November 2009.〔Web 2.0 “Aprimo Announces Significant Momentum as Companies Turn to Aprimo Marketing Studio” http://web2.sys-con.com/node/1278420〕 Aprimo had 28 technology and implementation partners. These include Microsoft, Salesforce.com and Omniture.〔Omniture.com http://www.omniture.com/en/partners/showcase/41/319〕 In December 2010, Teradata, a company focused on data warehousing and data analytics, announced its acquisition of Aprimo. Teradata closed the purchase in January 2011 for $525 million. Aprimo won industry and business awards, including: * Indianapolis Business Journal names Aprimo one of its “Best Places to Work” in 2010.〔Indianapolis Business Journal “Is Aprimo primed for IPO?” http://www.allbusiness.com/company-activities-management/company-structures/14164654-1.html〕 * AlwaysOn named Aprimo “CRM software provider of the year” on its OnDemand 100 list in 2010. * SearchCRM awarded Aprimo the “Product of the Year” Award for marketing automation in 2008.〔SearchCRM.com “Products of the Year 2008” http://searchcrm.techtarget.com/product-reviews-2008/Marketing-Automation〕 * Indianapolis Business Journal names Aprimo a “Top Indiana Software Company” in 2008. * Ernst & Young name Chairman and CEO William Godfrey “Entrepreneur of the Year” in 2002.〔Inside Indiana Business “Aprimo Reports Double-Digit Growth in 2Q” http://www.insideindianabusiness.com/newsitem.asp?id=8099〕 * Gartner Group and 1to1 Media named Aprimo's customer, International Speedway Corporation the inaugural 2011 Gold CRM Excellence Award for Integrated Marketing. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Aprimo」の詳細全文を読む スポンサード リンク
|