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Autosuggestion
Autosuggestion is a psychological technique that was developed by apothecary Émile Coué at the beginning of the 20th century.
==Origins==
Coué graduated with a degree in pharmacology in 1876 and worked as an apothecary at Troyes from 1882 to 1910. When he began working at Troyes, he quickly discovered what later came to be known as the placebo effect. He became known for reassuring his clients by praising each remedy's efficiency and leaving a small positive notice with each given medication. Coué noticed that in specific cases he could improve the efficiency of a given medicine by praising its effectiveness to the patient. He realized that those patients to whom he praised the medicine had a noticeable improvement when compared to patients to whom he said nothing. This began Coué’s exploration of the use of hypnosis and the power of the imagination. In 1901, he began to study under Ambroise-Auguste Liébeault and Hippolyte Bernheim, two leading exponents of hypnosis. After completing his tutelage, he began relying on hypnosis to treat patients.
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