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AwesomenessTV is a media and entertainment company located in Los Angeles, California. It is a joint venture of DreamWorks Animation and the Hearst Corporation, with the former owning controlling interest. Founded by Brian Robbins and Joe Davola, AwesomenessTV started as a YouTube channel and multi-channel network. Targeting teenagers and preteens, AwesomenessTV creates original web series, television shows and theatrical films across all platforms.〔Gillette, Felix. "(Hollywood's Big-Money YouTube Hit Factory )". ''Bloomberg Businessweek''. August 28, 2014.〕 The company operates a talent division, branded entertainment division, consumer products division, publishing division, music division, and global network of affiliate YouTube channels.〔 ==History== AwesomenessTV was founded on June 12, 2012 by Brian Robbins (''Smallville'', ''Varsity Blues'', ''All That'') and Joe Davola (''One Tree Hill'', ''In Living Color'', ''Smallville'', MTV Networks).〔''( Brian Robbins and Joe Davola, AwesomenessTV )''. The Paley Center for Media. May 6, 2014.〕 The AwesomenessTV YouTube channel launched as part of YouTube’s Original Programming initiative and became one of YouTube’s top performing destinations.〔Chmielewski, Dawn. ''(OMG, it's a YouTube channel just for millennials )''. LA Times. June 24, 2012.〕 Brett Bouttier joined as Chief Operating Officer in November 2012.〔''(Variety's New Leaders )''. Variety. October 24, 2012.〕 By January 2013, the channel hit one billion views.〔Shaw, Lucas. ''(AwesomenessTV Tops 1 Billion Views By Adding Austin Mahone, The Janoskians )''. The Wrap. June 6, 2013.〕 The AwesomenessTV Network, or Multi-Channel Network (MCN), launched in December 2012 and has since grown to include 90,000 channels from YouTube creators around the world.〔Shaw, Lucas. ''(Can Big Frame Build a Management Company for Internet Stars? )'' The Wrap. June 18, 2014.〕 One year after the company was established, AwesomenessTV was acquired by DreamWorks Animation for $33 million in cash, one of the largest deals of its kind at that time.〔Lieberman, David. ''(DreamWorks Animation Agrees To Pay $33M+ For AwesomenessTV )''. Deadline. May 1, 2013.〕 With parent company DreamWorks Animation, AwesomenessTV launched DreamWorksTV, a YouTube channel aimed at families and kids ages 6 to 12. DreamWorksTV offers original animation and live action shows and features well-known DreamWorks Animation characters (like Shrek, Puss in Boots and Kung Fu Panda).〔Spangler, Todd.''(DreamWorks Animation Launches YouTube Channel with Shrek, Original Series and More )''. Variety. June 16, 2014.〕 In October 2013, AwesomenessTV teamed up with ''Seventeen'' Magazine and Hearst Corporation to produce and manage Seventeen’s YouTube channel, featuring fashion, food, beauty, celebrity and lifestyle content.〔Taintor, David. "(Hearst, AwesomenessTV to Launch YouTube Effort for Seventeen )". ''Adweek''. October 16, 2013.〕 In April 2014, AwesomenessTV acquired Big Frame, the talent management company and multi-channel network.〔Jarvey, Natalie. ''(AwesomenessTV to Buy YouTube MCN Big Frame for $15 Million ).'' The Hollywood Reporter. April 2, 2014.〕 Also in April 2014, AwesomenessTV debuted its consumer products division led by Jim Fielding, former CEO of Claire’s and President of Disney Stores Worldwide.〔Lieberman, David. ''(AwesomenessTV To Enter The Licensed Merchandise Business )''. Deadline. April 8, 2014.〕 In November 2014, the company launched a holiday retail pop-up shop called Scene@AwesomenessTV in Los Angeles, California.〔Shamout, Omar. "(Online Network Channels Retail )". ''Los Angeles Business Journal''. October 20, 2014.〕 The music label, Awesomeness Music, was formed in July 2014 in partnership with Universal Music Group, Loud Records’ founder Steve Rifkind, and hip-hop mogul Russell Simmons.〔Atkinson, Claire. "(Universal Music looking to cater to the YouTube crowd )". ''New York Post''. July 20, 2014.〕 The publishing imprint, AwesomenessINK, launched in October 2014 with two young adult novels ''Runaways'' and ''Side Effects'' based on hit AwesomenessTV web series.〔Trachtenberg, Jeffrey and Winkler, Rolfe. ''(From YouTube Stars, Literary Lions )''. Wall Street Journal. October 12, 2014.〕 In December, DreamWorks Animation sold a 25% stake in AwesomenessTV for $81.25 million to the Hearst Corporation. In February 2015, the AwesomenessTV produced sitcom Richie Rich began streaming on Netflix. In August 2015, AwesomenessTV announced an output deal with Canadian children's media conglomerate DHX Media, in which the companies will co-develop and license new original content, with DHX handling international distribution and merchandising. DHX also began to acquire the studio's programming to air on its co-owned television network Family Channel.〔(【引用サイトリンク】url=http://variety.com/2015/digital/news/dhx-awesomenesstv-family-channel-canada-1201559202/ )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「AwesomenessTV」の詳細全文を読む スポンサード リンク
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