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BETC is a French advertising agency founded in Paris in 1995. Its most notable campaigns are for clients Air France, Evian and Canal+. In particular, "The Bear", a commercial for French premium network Canal+, was recognised in 2013 as the world's most-awarded TV spot in the history of the Gunn Report, an award publication detailing the most successful print and television advertising campaigns. Also in 2013, the campaign 'Baby and me' for Evian was ranked the most viewed on-line campaign in the world. == History == Rémi Babinet and Eric Tong Cuong founded the agency Babinet Tong Cuong in 1994. It is part of the Havas Worldwide group of companies (formerly Euro RSCG Worldwide). In 1995, they were joined by Mercedes Erra and the agency was renamed Babinet Erra Tong Cuong Euro RSCG. In 2002, Eric Tong Cuong left the company. In July 2005, Babinet and Erra were appointed Managing Directors of Havas in addition to their responsibilities manning BETC. In 2007, Stéphane Xiberras, who joined BETC as creative director in 1999, was asked to join them as BETC's President and Chief Creative Officer.〔(【引用サイトリンク】title=STÉPHANE XIBERRAS )〕 Today, BETC is made up of roughly 700 people, most of which work out of its headquarters, an industrial building that formerly housed an "Aux Classes Laborieuses" department store on the Faubourg Saint Martin in Paris. The building previously also housed a Lévitan furniture store, which was converted into a labor installation for Jewish prisoners during the Nazi occupation of Paris. It was renovated for the agency in 2000 by architect (Frederic Jung ). The agency manages over 70 clients, of which 70% are global, including Peugeot, Air France, Evian, Canal+, Lacoste, L’Oreal, Petit Bateau, Disneyland Paris, McDonalds, and Mondelez, formerly Kraft Foods.〔(【引用サイトリンク】title=Annuaire des agences conseil en communication : BETC Euro RSCG )〕 In November 2012, BETC was appointed global communications agency for luxury brand Louis Vuitton. BETC today is divided into numerous branches, including luxury-focused BETC Luxe,〔(【引用サイトリンク】title=La création du jour par Stratégies : BETC Luxe pour Giorgio Armani (L’Oréal) )〕 brand identity firm BETC Design,〔(【引用サイトリンク】title=BETC Design )〕 sound department BETC Music,〔(【引用サイトリンク】title=Courrèges confie sa stratégie musicale à BETC Music )〕 BETC Digital, launched in 2010;〔(【引用サイトリンク】title=L'offensive numérique de BETC Euro RSCG )〕 retail-focused BETC Shopper, launched in 2007;〔(【引用サイトリンク】title=BETC SHOPPER )〕 BETC Start Up Lab, founded in 2011;〔(【引用サイトリンク】title=BETC Startup Lab, une cellule de conseils au service des startups )〕 and BETC Content, launched in 2011.〔(【引用サイトリンク】title=BETC lance BETC Content )〕 Notably, in May 2011 parent company Havas supported plans to spin BETC into a global network,〔(【引用サイトリンク】title=Havas' French Flagship BETC Euro RSCG Launches Own Network )〕 beginning in London, then expanding to Brazil, the United States, and Asia. BETC London launched in June 2011 with Neil A Dawson as Co-Founder and Executive Creative Director. Its clients include Bacardi, Cow & Gate, Samsung, Ibis and Diet Coke. In January 2014 CEO Andrew Stirk (formerly Executive Planning Director at the agency) and Executive Creative Director Rosie Bardales (previously Creative Director at Wieden+Kennedy Amsterdam) took over the management leadership of the agency. In February 2014, BETC launched BETC São Paulo with the tandem Erh Ray and Gal Barradas as co-CEOs. BETC plans to open other offices in the coming 18 months, in particular in the US where potential locations include Austin, TX; Chicago; Miami; Portland; and New York. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「BETC」の詳細全文を読む スポンサード リンク
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