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BabyNes
BabyNes is a beverage machine by Nestlé that makes infant formula from single-use capsules, similar to Nestlé's Nespresso. The product was designed to recreate Nespresso's success with coffee in the baby formula industry.〔〔 It was first introduced in Switzerland on May 25, 2011.〔 ''The Wall Street Journal'' referred to Nespresso as Nestlé's fastest growing brand in 2011 after its sales rose by 20% in 2010 and it brought a number of legal actions against competitors.〔 Nestlé reported strong sales for the product in late 2011.
==Product==
BabyNes uses a proprietary single-use capsule of milk powder with water to create a single serving of infant formula. Nestlé has called the technology "state-of-the-art" and emphasized its hygiene, speed, and ease.〔 The company said that the machine prepares the formula "at precisely the right dosage and temperature, at the push of a button, in less than one minute".〔 The capsules come in two sizes and six formulations based on the baby's age and weight.〔〔 The machine comes with a chip to confirm the capsules' authenticity.〔 The system was noted for its high price,〔〔 with capsules whose cost is four times the cost of Nespresso capsules.〔
BabyNes sales by August 2011 had "exceeded expectations".〔 In June 2011, Nestlé announced plans to begin marketing the product outside Switzerland by 2012.〔 Nestlé also announced considerations to allow for machine rentals.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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