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Baconnaise
Baconnaise is a bacon-flavored mayonnaise-based product that is Ovo vegetarian and kosher certified. It was created by Justin Esch and Dave Lefkow, founders of J&D's Foods, in November 2008 and sold 40,000 jars within six months. It was test-marketed in Grand Forks, North Dakota, in order to determine consumer interest. After being featured on both ''The Daily Show'' and ''The Oprah Winfrey Show'', sales of Baconnaise increased significantly, with more than a million jars sold.
==History==
In an interview with ABC News, Esch and Lefkow stated that they came up with the original idea for bacon products and their first invention, Bacon Salt, while making a joke about the subject over a meal at a diner.〔 The money for their startup came from the $5000 that Lefkow had obtained while on ''America's Funniest Home Videos''. The idea to make bacon spreadable came from a customer's request.〔(【引用サイトリンク】 title=Tasty Spreads )〕 Together, they created interest in their products by going to numerous sporting events dressed in bacon costumes and used social networking sites to raise awareness of their company.
Baconnaise has been featured on the ''The Daily Show with Jon Stewart'' several times as a repeat joke. In 2009, Jon Stewart used it in a skit that drew negative attention from ''Seattle Post-Intelligencer''s Leslie Kelly. Stewart commented, "Baconnaise, for people who want to get heart disease but, you know, too lazy to actually make bacon." In 2010, Jon Stewart again lampooned Baconnaise with a fake clip of the billboard in Times Square that drew a response from J&D's Foods. According to J&D's Foods, there was plan to run an actual billboard ad, but it was declined by Comedy Central. Utilizing it as a prop in a later episode, Stewart referred to Baconnaise as "capitalism's greatest triumph".
Baconnaise was discussed on ''The Oprah Winfrey Show'' on April 24, 2009 when Esch and Lefkow were interviewed by Winfrey via Skype. After she and her guests ate sandwiches that used the product, she commented, "Vegetarian and kosher! Thanks Justin and Dave! Get your own Baconnaise!"〔 After her endorsement, the amount of traffic on the company website and telephones overwhelmed its systems.〔 Lefkow stated that a year after the show aired over a million jars of Bacconaise were sold.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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