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Bdelygmia
Bdelygmia, deriving from a Greek word meaning "filth" or "nastiness", is a technique used in rhetoric to express hatred of a person, word or action through a series of criticisms.〔 Bdelygmia often appears as an “abusive description of a character” or “by strong and inappropriate critique”. It is synonymous with abominatio.〔, p. 55.〕 It is believed that since common people do not belong to major decision-making groups, they cannot easily be swayed to feel a certain way. Violence in rhetoric, according to Lynette Hunter, arose because of this notion. It has become the dominant form of commentary on social media sites and is often described as “verbal violence” because of its hateful nature.
== Bdelygmia in classical rhetoric ==
Bdelygmia is consistent with an appeal to pathos. If an individual is trying to move their audience emotionally, he or she must express the same emotion toward a view or individualin this case, hatred. Distinction is made between hatred and criticism.〔 In comparison with other rhetorical devices, bdelygmia is not considered a very sophisticated appeal to emotion.〔 As an appeal to pathos, effective bdelygmia employs strong language and knowledge of the intended. However, if gone about in the wrong way, employing bdelygmia in rhetoric can have severe repercussions, making the speaker seem intolerant and offensive. Rhetoric is used by politicians to instigate discourse between two opposing groups. Bdelygmia has a commonplace in political rhetoric because of the strong emotions evoked by the topics politicians often debate upon.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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