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Bennigan's : ウィキペディア英語版
Bennigan's


Bennigan's is an Irish pub-themed casual dining restaurant chain founded in 1976 in Atlanta by legendary restaurateur Norman E. Brinker as one of America's original casual dining concepts. Best known for its World Famous Monte Cristo and "where every day is St. Paddy's Day," the company is now 100 percent owned by "Legendary Restaurant Brands, LLC" and is headquartered in Dallas, Texas.
==History==
Bennigan's was established in 1976 in Atlanta, Georgia, as part of the Pillsbury Corporation. The first significant Bennigan's location was opened in Tysons Corner, Virginia the following year. The concept was the brainchild of company vice president and Steak and Ale founder Norman E. Brinker. By the early 1980s Bennigan's had become one of the best known of the new style mid-range casual dining franchised "fern bar" eating and drinking establishments in the United States. In 1983, Brinker led an exodus of senior management from the S&A and Bennigan's division, purchasing a small regional restaurant concept that focused on gourmet hamburgers, Chili's. Bennigan's continued to grow across the United States, as well as opening locations in fourteen countries.
When Pillsbury was acquired by Grand Metropolitan in 1989 (Grand Met later merged with Guinness in 1997 to become Diageo), the company was spun off. As a major liquor distributor selling such brands as Bombay gin, J&B and other spirits, Grand Metropolitan was bound by "Tied house" laws that prohibited liquor distributors from owning liquor retailers. S&A management, underwritten by Metromedia, led the leveraged buyout of S&A in 1991.
Failure of Bennigan's executives to update and evolve the restaurant concept over twenty years led to significant sales and customer visit declines. Bennigan's consistently lagged behind its contemporaries, Chili's and T.G.I. Friday's. John Owens, a Morningstar analyst, described Bennigan's as one of the "weakest of the major players." Rapid expansion among many chains led to a lack of distinction among customers and a drive to cut prices. Bob Goldin, an executive vice president of the restaurant industry consulting group Technomic, said that many chains like Bennigan's featured "the same kind of menu, décor, appeal." This translated into a lack of brand loyalty.
In May 2006 Bennigans closed most of its New York and New England locations.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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