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BharatBenz is a division of Daimler India Commercial Vehicles (DICV), itself a wholly owned subsidiary of the German manufacturer Daimler AG.〔(Daimler News )〕〔(The Hindu-BharatBenz trucks from Daimler by mid-2012 )〕 The brand is known for its range of modern trucks and buses. The headquarters of BharatBenz is at Oragadam, Chennai, India. The “Bharat” part of the brand name means “India” in various Indian languages. It symbolizes Indian expertise along with "Benz" - German technology. BharatBenz's slogan is "Power Ahead".〔 ==History== In 2008, Daimler AG planned to enter the Indian market in a joint venture with Hero MotoCorp to build medium and heavy commercial vehicles.〔(Economic Times - Daimler-Hero JV to start in 2010, make 70,000 trucks )〕 A joint venture named Daimler Hero Commercial Vehicles (DHCV) was formed under Memorandum of Understanding (MOU) in July 2008 with 60% holding of Daimler AG and 40% holding of Hero Group.〔(Daimler News - The Indo-German joint venture Daimler Hero Commercial Vehicles (DHCV) )〕 Daimler AG and Hero Group announced to dissolve the Daimler Hero Commercial Vehicles Ltd. joint venture on April 15, 2009 because of an economic downturn in India.〔(Money Control News- Hero pulls out of Rs 4400cr Daimler JV )〕〔(Daimler News - Repositioning of the Daimler Hero Commercial Vehicles Ltd. joint venture in India )〕 Hero group decided to focus on core operation and return the 40% stake in DHCV joint venture to Daimler AG.〔(Hindustan Times - Hero exits truck J-V with Daimler, citing slowdown )〕 With 100% stake Daimler AG renamed DHCV as Daimler India Commercial Vehicles (DICV). The launch of the BharatBenz brand was announced on February 17, 2011 at Chennai by Daimler AG Chairman Dieter Zetsche and the first BharatBenz truck was unveiled on January 4, 2012 at the Delhi Auto Expo.〔〔(Daimler News - Daimler Unveils BharatBenz – An Exclusive Brand for its Trucks in India )〕 The decision to launch the brand was prompted by Daimler's determination to compete in the fast-growing Indian truck market against existing Indian brands such as Ashok Leyland, Tata Motors and Indian ventures of other leading global truck manufacturers like VE Commercial Vehicles (Volvo-Eicher Motors-Joint Venture). The entire proposed truck line-up in the 9 to 49-tonne range was unveiled on March 2, 2012.〔 Early 2014 BharatBenz launched the tractor trailer models and a construction model making itself a full range player in the segment above 9T category spanning across Medium and Heavy duty truck segments. Product range: 914, 1214, 2523, 3123, 3128, 2523 (6x4), 1217, 2528(6x4), 3128 CM, 4023 and 4928. In May 2015, BharatBenz inaugurated its new bus manufacturing facility in Oragadam, Chennai and unveiled its second wave of products – BharatBenz and Mercedes-Benz buses as well as a new range of new BharatBenz high-power engine trucks and BharatBenz heavy duty tractors. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「BharatBenz」の詳細全文を読む スポンサード リンク
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