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BharatMatrimony is an online matrimony service and a part of Matrimony.com. It was founded in 1997 by Murugavel Janakiraman, who later met his wife through his own matrimony site.〔〔(【引用サイトリンク】title=On Matrimony.com, India's Arranged Marriages )〕 The company has 130 offices in India,〔(【引用サイトリンク】url=http://www.manoramaonline.com/cgi-bin/MMOnline.dll/portal/ep/theWeekContent.do?contentId=10641049&programId=1073755753&tabId=5&BV_ID=@@@&categoryId=-168921/ )〕 with offices in Dubai, Sri Lanka, United States and Malaysia to cater to its customers beyond India. ==History== Murugavel Janakiraman, whose father made a living loading sacks of grain and cargo at Chennai’s harbor, started the BharatMatrimony website in 2000 while working as a software consultant for Lucent Technologies in Edison, N.J. In the late 1990s he set up a Tamil community web portal, which included matrimonial ads. He started BharatMatrimony after noticing the matramonial ads generated most of his web traffic.〔(【引用サイトリンク】url=http://www.bbc.co.uk/news/business-13144028 )〕 He returned to India in 2004.〔(【引用サイトリンク】url=http://www.watblog.com/2012/01/21/and-the-winners-of-wat-awards-2012-are%E2%80%A6%E2%80%A6congratulations-to-all/ )〕 Back in the early 2000s, when there was skepticism about online matrimony and fear about paying online, the company pioneered doorstep collections in India. The company introduced features on their website like Matchboard, SoulMate Search, AstroMatch, and Express Interest to help customers make the right matches. BharatMatrimony has mobile apps for iPhone, iPad, BlackBerry, Nokia and Android users in India. It also has an upgraded WAP site.〔(【引用サイトリンク】url=http://www.exchange4media.com/news/story.aspx?Section_id=35&News_id=44103 )〕〔(【引用サイトリンク】url=http://www.indiainfoline.com/Markets/News/BharatMatrimony-expands-suite-of-mobile-services-and-apps/5283180518 )〕 Anand Bhushan was hired by BharatMatrimony on a retainer basis. Assisted Matrimony is a personalized match making service offered for busy professionals. In 2006, the website earned into the Limca Book of World Records for having facilitated the highest number of documented marriages online in India,〔(【引用サイトリンク】title=Limca Book of World Record )〕 a number that has since reached one million marriages. In 2009, BharatMatrimony launched more than 200 community portals, aimed at specific language groups and communities.〔(【引用サイトリンク】url=http://www.thehindubusinessline.in/bline/2009/09/11/stories/2009091152091900.htm )〕 The company launched more portals in 2010 aimed at Malaysian and Singaporean Tamils. BharatMatrimony operated in more than 14 regional languages. Another portal was aimed at defenee personnel.〔(【引用サイトリンク】url=http://www.ndtv.com/article/india/matrimonial-website-for-defence-personnel-49099 )〕 In 2014, BharatMatrimony entered into talks with several telecom companies in order to launch its Interactive Voice Response (IVR) matrimony service. BharatMatrimony users would use the IVR service to send and receive voice messages from prospective matches on their mobile devices.〔(【引用サイトリンク】url=http://www.business-standard.com/article/technology/bharatmatrimony-to-tie-up-with-telecom-ops-107060101072_1.html )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「BharatMatrimony」の詳細全文を読む スポンサード リンク
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