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Blippar is a New York/London based company with additional offices in Amsterdam, San Francisco, Mountain View, Los Angeles, Chicago, Delhi, Mumbai, Istanbul and Tokyo. Blippar is a visual browsing app using image-recognition and augmented reality technologies to overlay the physical world with digital content via the device’s camera. Users download the Blippar app to smartphones, tablets or wearables (including Google Glass), and then scan (‘blipp’) images to unlock interactive digital content. Blippable images (‘markers’) can be found on Blippar partner products, packaging, printed pages, adverts, outdoor marketing and screens. Blipping can launch anything a phone or tablet can do, including mobile games, videos, music, weblinks, PDF downloads, opinion polls and image galleries. In June 2014 Blippar acquired Dutch AR player Layar, based in Amsterdam, forming the world’s largest AR userbase. The company is currently considered a "unicorn," having a valuation of over $1 billion.〔(【引用サイトリンク】title=The $1bn unicorns )〕 ==History== Blippar was founded in the U.K. in 2012 by Ambarish Mitra (Chief Executive Officer), Omar Tayeb (Chief Technology Officer), Steve Spencer (Chief Creative Officer) and Jessica Butcher (Chief Marketing Officer). In the summer of 2011, the first campaigns launched in the U.K. with Cadbury, Domino's and Tesco. The firm's first U.S. offices opened in New York one year later. The company's initial seed funding was provided by Qualcomm Ventures. In September 2013, th firm launched Blippbuilder, a web-based Software-as-a-Service (SaaS) tool with which an organization can create their own AR content. Blippar opened its first Asian office in Delhi, India in 2013 followed by an Istanbul office. In March 2014, the firm demonstrated the Blippar App on Google Glass, which was the first instance of image recognition on the platform at the time. The company later introduced games for Glass using image recognition, AR and gesture recognition. In November 2014, the company partnered with Jaguar to launch a multi-platform campaign on both mobile and Google Glass. In June 2014, Blippar announced that it had acquired Amsterdam-based rival Layar for an undisclosed amount. At the time, the combined companies totalled 50 million mobile app users, as well as "5,000 brands and publishers and over 100,000 self-publishing partners" in over 175 countries. In 2015, The firm announced it had raised $45 million in funding from undisclosed investors. In March 2015, the company unveiled plans to include new "visual search" capabilities in its app, which will allow users to perform a search for information about object by pointing their mobile device at the object. An early proof-of-concept was shown to work on apples, dogs and cars. The company announced plans to make all American sports logos, English-language music album covers, fiction book covers, DVD cases and movie posters "blippable" by April, 2015. In May 2015, Blippar was ranked Number 19 on CNBC’s Top Disrupter List. In June 2015, Blippar invested in in smart specs company WaveOptics. WaveOptics is developing low-energy lenses that provide a live display for the wearer but can be fitted into ordinary spectacles frames. In October 2015, Blippar's R&B lab launched an educational virtual reality app for Google Cardboard. On October 29, 2015 Blippar announced its acquisition of (Binocular ), an AR and VR app maker with a focus on Virtual Try-On. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Blippar」の詳細全文を読む スポンサード リンク
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