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Bluebella is a British lingerie company founded in 2005 by entrepreneur Emily Bendell. The business – which also sells in the US, Australia, France and Italy – has won a number of corporate awards. Early investors included James Averdieck, founder of luxury chocolate pudding brand Gü, as well as the investor network Incito Ventures and the South East Seed Fund. Bluebella was the first company to get funds from the London-based female investor club Addidi Business Angels. The business has experienced rapid growth – recording a 100% increase every 12 months between 2007 and 2010. ==History== As a politics, philosophy and economics student at Oxford University, Bendell took a summer job at a High Street lingerie store. She has said that the idea for Bluebella began to form as a result of that experience. She also cites the huge popularity of the TV series Sex & The City as a key inspiration. After graduating, however, she started a career in journalism. In 2004, she left her job as the editor of a legal and business journal and began working on the Bluebella concept. In a radio interview, Bendell explained the philosophy behind Bluebella, saying: “I thought women had evolved beyond the seaside postcard idea of sexiness. My concept was to take high-end sensual products that you might normally buy from posh boutiques in London and make them more accessible.” Bendell road-tested her idea for six months, doing parties for friends and family members. She told Jazz FM’s Elliot Moss: “It was just me in my bedroom initially. I’d go out and do the orders, then I’d do all the packing and, if someone called, I’d answer the phones too.” By 2008, Bluebella had 100 agents operating across the UK, from Aberdeen to Southampton. Online retailer Lovehoney invested a six-figure sum in 2010. Other online retailers, including ASOS and Figleaves, also began stocking Bluebella's lingerie range. In February 2014, the luxury department store Selfridges announced that it too was selling Bluebella lingerie. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Bluebella」の詳細全文を読む スポンサード リンク
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