|
A blurb is a short promotional piece accompanying a creative work. It may be written by the author or publisher or quote praise from others. Blurbs were originally printed on the back or rear dust-jacket of a book, and are now found on DVD and video cases, web portals, and news websites. A blurb may introduce a newspaper or magazine feature story. == History== In the US, the history of the blurb is said to begin with Walt Whitman, who used a phrase from a letter sent to him by Ralph Waldo Emerson as a blurb on subsequent copies of ''Leaves of Grass'', which had printed on the side of the second edition, "I greet you at the beginning of a long career", followed by Emerson's name. The word "blurb" was coined in 1907 by American humorist Gelett Burgess (1866–1951).〔''The Cambridge Encyclopedia of The English Language''. Ed. David Crystal. Cambridge: Cambridge University Press, 1995. p. 132. ISBN 0521401798〕 His short 1906 book ''Are You a Bromide?'' was presented in a limited edition to an annual trade association dinner. The custom at such events was to have a dust jacket promoting the work and with, as Burgess' publisher B. W. Huebsch described it, "the picture of a damsel—languishing, heroic, or coquettish—anyhow, a damsel on the jacket of every novel". In this case the jacket proclaimed "YES, this is a 'BLURB'!" and the picture was of a (fictitious) young woman "Miss Belinda Blurb" shown calling out, described as "in the act of blurbing." The name and term stuck for any publisher's contents on a book's back cover, even after the picture was dropped and only the text remained. In Germany, the blurb it is regarded to have been invented by Karl Robert Langewiesche around 1902. In German bibliographic usage, it is usually located on the second page of the book underneath the half title, or on the dust cover. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Blurb」の詳細全文を読む スポンサード リンク
|