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BoConcept, headquartered Herning, Denmark, is a high-end Danish designer and manufacturer of sleek modern design furniture, with an emphasis on fashion and functionality, that has approximately 300 locations around the world. It was established in 1952.〔 The company appeals to a younger, "hip" consumer base.〔 ==History== In 1952, Danish craftsmen Jens Ærthøj Jensen and Tage Mølholm opened a furniture factory in Herning, Denmark, which was the beginning of BoConcept.〔 The goal of the founders was to manufacture quality, attractive, functional, good-value furniture.〔 In 2012, BoConcept collaborated with architect and industrial designer Karim Rashid, to create the Ottawa Collection.〔 The line won the Red Dot Design Award.〔 In 2013, BoConcept collaborated with Mercedes-Benz, the manufacturer of Smart cars, on a new furniture line and Smart car design that highlights their common focus on urban living, functionality, and good design.〔 The idea to collaborate was driven by the fact that the two companies had similar customer demographics: city dwellers in their late 20s to 50s who were high-income and embraced the urban lifestyle.〔 As of April, there were fewer than a dozen Smart ForTwo BoConcept signature cars, but the carmaker plans to start selling them in the Fall of 2013 for approximately $20,000.〔 At the same time, the store is experiencing a high level of sales of clocks resembling the circular dashboard gauges on the Smart car.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「BoConcept」の詳細全文を読む スポンサード リンク
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