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Bourjois is a French Cosmetics private company independently owned by the Werthemeir family.〔http://www.standard.co.uk/business/markets/bruno-pavlovsky-is-making-the-chanel-dream-come-true-with-bond-street-address-8657099.html〕〔Chesters, A. (2011) A brief history of Bourjois. Retreieved from http://www.guardian.co.uk/fashion/fashion-blog/2011/sep/22/brief-history-bourjois-fashion-beauty〕 Originally launched in 1863, it continues to make make-up, most recently launching Rouge Edition velvet lipstick. 〔http://www.bourjois.com.au/home/story_of_our_brand/bourjois_today〕 ==History== * 1862: Actor Joseph- Albert Ponsin created a skin product that would whiten the skin of artists, actors and actresses from theater and boulevard companies, to replace the greasy stage makeup in use by theatre artists.〔Mazzeo, Tilar J. (2010) "The Secret of Chanel No.5," HarperCollins, p. 95〕 * 1863: Ponsin launched his makeup company by preparing make up and perfume for actors and actresses.〔Rabottin, E. (2009) The Saga of brands: Bourjois history, Plurielles.〕 * 1868: Alexandre-Napoleon Bourjois, a partner in the company was entrusted with Ponsin's entire activity.〔http://www.bourjois.com.au/home/story_of_our_brand/brand_history〕 * 1879: Word spread beyond theatre about their products and with the creation of a Java Rice Powder, a product to lighten the skin and leave it velvety, their target market widened to women and extended to the mass market world wide. * 1917: Pierre Wertheimer and his brother Paul took over the directorship of the company. The family still owns the company today. * Late 1920s: Women started their fight of independence. Bourjois adapted to suit their market by promoting the use of make up for personal pleasure and to affirm personality. * 1930s: Constantin Weriguine was hired as a perfumer at Bourjois. He would go on to create fragrances such as ''Mais Oui'' (1938), ''Ramage'' (1951) and ''Glamour'' (1953) for the company * 1950s: By now Bourjois had developed a variety of perfumes, gift boxes, kits and make up products 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Bourjois」の詳細全文を読む スポンサード リンク
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