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Brand.com
Brand.com was an American online reputation and brand management company based in Philadelphia, Pennsylvania. It was founded as Reputation Changer in 2009. In 2013 it purchased the Brand.com domain name for $500,000, and changed its name. The company provided Internet search management, creating positive web articles about its clients in order to have them overtake negative news, and Wikipedia profile management.
==Reputation Changer==
The company was founded in September 2009 as Reputation Changer, with its headquarters in West Chester, Pennsylvania.〔 The company began as an online reputation management company offering services to small businesses and individuals.〔
To help improve online reputations, Reputation Changer created its own positive content about its clients, in an attempt to force other less flattering articles about them down in Google search results and thus cause criticisms to "disappear".〔(【引用サイトリンク】title=The Corporate PR Industry's Sneaky War on Internet Activism )〕 Though during this time the company had been accused of "making false claims" about the effectiveness of their services, they company insisted that those claims are the result of rivals and not legitimate complaints.〔(【引用サイトリンク】title=Fixing the Reputations of Reputation Managers )〕 This includes the hiding of negative user-generated reviews for hotels and other commercial enterprises.〔(【引用サイトリンク】title=Brand.com Helps Hotels Bury Negative News. Noble or Sneaky? )〕
In November 2012, Michael Zammuto joined the company as President.〔(【引用サイトリンク】title=Michael Zammuto )〕 This led to some restructuring within the company including the June 2013 renaming of the company from Reputation Changer to Brand.com. The re-branding including the acquisition of the Internet domain ''brand.com'' for $500,000. The company also moved its headquarters from West Chester to Philadelphia, Pennsylvania.〔 The company had 135 employees, and worked with both small and large clients.〔 Seattle City Light hired Brand.com to remove a 2008 ''Seattle Weekly'' story critical of their CEO, Jorge Carrasco. Brand.com created several blog posts "to drown out critical stories" including one at ''Huffington Post'' where the writer did not disclose conflict of interest, subsequently leading to the article being removed.〔(【引用サイトリンク】 City Light hires online results firm to polish its CEO’s image )〕〔(【引用サイトリンク】 Huffington Post pulls blog item tied to City Light paid PR effort )〕 ''Ars Technica'' reported that some of the websites that the stories were posted on "appear to have been utterly fake".〔(【引用サイトリンク】 )〕 In May 2014, Seattle City Light requested a refund from Brand.com as they claimed the company did not deliver the services that were promised as the critical story still appeared high in Google searches.〔 In September 2014 it was revealed that Brand.com had received a penalty from Google for potentially trying to game the system in increasing its own company's Google rankings. The penalty was removed in late 2014. It was also alleged that Brand.com contacted online websites directly to ask the removal of negative articles about Brand.com.〔(Why reputation manager Brand.com had to manage its own )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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