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BrandActive
BrandActive is a brand implementation and brand management consulting firm founded in 1998 by Robynne Budish and James Burn. BrandActive pioneered many of the brand implementation and brand management methodologies, tools, and standards that have been adopted by companies around the world. == Operations == BrandActive offers brand implementation scoping, budgeting, scenario planning, and project planning, organization, and management for brand change during a merger, acquisition, spin-off, corporate rebranding, or other large brand change event. The company also offers on-going brand management services regarding brand management systems, process redesign, help desk outsourcing, vendor rationalization and training, and global quality, consistency, and compliance.
BrandActive's international headquarters office is in Toronto, ON and BrandActive USA is headquartered out of Boulder, Colorado. Through these offices the company delivers global and regional projects to companies headquartered out of North and South America and, where required, can provide local touch around the world through their Project Management Offices (PMO's) in London, Amsterdam, Dubai, Melbourne, São Paulo, Mexico City, and Taipei.
BrandActive clients have included Berkshire Hathaway Home Services, Caterpillar, Verizon Wireless, AT&T, Nextel, Waste Management, Johnson & Johnson, Unify, Alcan, Vale, Baker Hughes, Toronto Hydro, Telus, CIBC, RBC, Novant Health, Medstar Health, and SunLife among many others.
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