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Brightstorm
Brightstorm is an online learning platform for teenagers. It features thousands of study videos as well as other study tools and resources such as Math Genie and College Counseling. Study videos cover math courses ranging from pre-algebra to calculus as well as English, science, and test prep for SAT, ACT, and Advanced Placement tests.〔''(Brightstorm )''. November 11, 2014〕 The website is subscription-based and allows users to watch study videos without third-party advertisements. It is reported that Brightstorm has delivered over 20 million lessons to more than 240,000 registered users from over 200 countries.〔(About ). ''Brightstorm''. November 11, 2014〕
==History==
Brightstorm was founded by Bumsoo Kim, Jeff Marshall, and Chris Walsh in 2008. Bumsoo Kim, then investment principal at (KTB Ventures ), had interests in investing in a K-12 online education company as a result of the unfulfilled potential he perceived within the industry at the time. Kim is originally from South Korea where college entrance is hyper-competitive and, thanks to the country’s early adoption of nationwide high-speed internet, has had many successful online education services.〔Sang-Hun, Choe, ("Tech Company Helps South Korean Students Ace Entrance Exams" ), ''The New York Times'', June 1, 2009〕〔Ripley, Amanda, ("The $4 Million Teacher" ), ''The Wall Street Journal'', August 3, 2013〕 During the development stage of the business idea for Brightstorm, Kim met Marshall and Walsh through KTB and the three co-founded Brightstorm for which KTB led a Series A investment.〔Schonfeld, Erick, ("Brightstorm Raises $6 Million for Online Video Tutorials" ), ''TechCrunch'', October 21, 2008〕〔Morrison, Chris, ("Brightstorm Nabs $6M, Launches Into the Booming Online Education Market" ), ''VentureBeat'', October 21, 2008〕 Chris Walsh left Brightstorm in spring of 2009 and Jeff Marshall in fall of 2010.
Brightstorm’s business model has changed several times throughout the course of its existence. From the launch of its online services in 2008 until August 2009, the course model of its content was subject-oriented.〔Miller, Claire Cain, ("A Start-Up Helps With the Run-Up to College" ), ''The New York Times'', October 21, 2008〕〔Tsubata, Kate, ("Home-Schooling: A Perfect Storm for Online Learning" ), ''The Washington Times'', January 4, 2009〕〔Ostrow, Adam, (How To: Prepare for the SATs Without Opening a Book ), ''Mashable'', November 30, 2008〕 In September 2009, Brightstorm launched its “free math help” section which contained more the 2,500 math videos across 6 math subjects. At this time, Brightstorm adopted a freemium business model which offered free content in math and science and paid content in test prep for SAT, ACT, and Advanced Placement tests.〔Melendez, Lyanne, ("Website Makes Math Fun, Easy to Learn" ), ''ABC 7 News'', January 4, 2010〕 In July 2012, Brightstorm changed to an all-you-can-eat business model where users need a monthly subscription to watch all videos offered on the site. This subscription model is their current business model. In September 2014, Brightstorm started offering Math Genie and College Counseling to its users.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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