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Budweiser () is an American pale lager produced by Anheuser–Busch InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, it has grown to become one of the highest selling beers in the United States, and is available in over 80 markets worldwidethough, due to a trademark dispute, cannot necessarily do so under the Budweiser name. It is made with up to 30% rice in addition to hops and barley malt.〔Protz, R., ''The Complete Guide to World Beer'' (2004), ISBN 1-84442-865-6〕 Produced in various breweries around the world, Budweiser is a filtered beer available in draught and packaged forms. ==History== Adolphus Busch left Germany for the United States in 1857. He settled in St. Louis, Missouri, where he eventually established his own brewing supply house. In St. Louis, Busch also met and married Lilly Anheuser. Lilly’s father, Eberhard Anheuser, owned a small brewery that had been making lager beer for some time. In 1864, Busch partnered with his father in-law to form what would eventually become the Anheuser-Busch Company.〔(【引用サイトリンク】title=Adolphus Busch )〕 Busch traveled extensively in Europe to observe and study the latest brewing techniques. In the 1870s, Anheuser-Busch became the first American brewery to implement pasteurization, which greatly improved the shelf-life and transportability of its beers. In the mid-1800s, most Americans preferred robust, dark ales. Busch had encountered lighter lager beers during his travels and began brewing a light Bohemian lager. Anheuser-Busch introduced this lager in 1876 under the brand name Budweiser.〔(【引用サイトリンク】title=Anheuser-Busch Companies, Inc. history )〕 Budweiser and Anheuser-Busch had two decades of growth, before the onset of prohibition in 1920. Anheuser-Busch had to retool their line of products to survive during the years of prohibition. This included selling a low alcohol "near beer," brewer's yeast, malt extract, and other raw materials that could be used for home brewing. When prohibition came to an end in 1933, Anheuser-Busch began brewing Budweiser again. During prohibition, the palate of the beer consumer had changed due to the popularity of sweeter homemade and bootlegged brews. The company dared consumers to drink Budweiser for five days, and if on the sixth day, they still preferred the taste of other beers, they could go back.〔(【引用サイトリンク】title=Vintage beer )〕 Growth was limited by economic conditions in the Great Depression, but thanks in part to the introduction of the metal can in 1936, Budweiser’s sales began to climb again.〔 During World War II, the company diverted several resources to support the war effort and relinquished its West Coast markets to conserve rail car space. After the war, Budweiser and Anheuser-Busch entered into an era of rapid growth.〔(【引用サイトリンク】publisher=Ben E. Kieth Co. )〕 August A. Busch Jr. became president of Anheuser-Busch in 1946 and began the creation of a national network of breweries. A new brewery was opened in Newark, New Jersey in 1951, and was the first of nine to open over the next 25 years.〔 Budweiser is available in over 80 markets.〔(【引用サイトリンク】title=Big Beer Duopoly )〕 After November 18, 2008 InBev takeover, several cost-cutting measures that were implemented have, according to some sources, negatively affected the flavor of the beer. Whole rice grains have now been replaced by broken ones, and the high quality Hallertauer Mittelfrüh hop has been phased out. A former top AB InBev executive says the company saved about $55 million a year substituting cheaper hops in Budweiser and other U.S. beers.〔 The famous Budweiser sign on Chicago's Kennedy Expressway has been changing since 1998 as the original "Bow-Tie" type logo. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Budweiser」の詳細全文を読む スポンサード リンク
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