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Bunchball
Bunchball provides a cloud-based software as a service gamification product intended to help companies improve customer loyalty and online engagement using game mechanics.〔(Start-Ups And Corporations Alike Having Fun With Gamification ) ''The Wall Street Journal''.〕 Bunchball was founded by Rajat Paharia in 2005 and has raised $17.5 million in funding.〔Sinsky, Regina. (Work with the cool kids! Culture is a weapon in 2011's hiring battle ) ''CNET''.〕〔(Commercialising Ideas ) ''XMedia Lab''.〕〔(Speakers ) ''Engage Expo''.〕
==History==
In 2005, Rajat Paharia founded Bunchball.〔Taylor, Colleen. (For Startups, Timing Is Everything — Just Ask Bunchball ) ''The New York Times''. May 2, 2011.〕〔(Bunchball Brings Gamification Platform to Salesforce.com ) ''Gamification Blog''.〕 He approached companies like Facebook, Myspace, and dating websites with the proposition of integrating social games.〔Macale, Sherilynn. (Bunchball wants to be the motivation engine for the internet ) ''TheNextWeb''. October 27, 2011.〕 Bunchball received initial financing from Sunil Singh, the CEO of Informance International, and Payman Pouladdej, an angel investor.〔Glazowski, Paul. (Bunchball’s $4m Funding To Expand Social Gaming Footprint Into 2009 ) ''Mashable''. April 13, 2008.〕
In October 2006, the company closed a $2 million Series A investment round from Granite Ventures and Adobe Ventures.〔〔Cashmore, Pete. (Bunchball raises 2 million for Myspace games ) ''Mashable''. October 20, 2006.〕 In 2007, NBC hired Bunchball to develop a community website called Dunder Mifflin Infinity for the popular comedy show, The Office.〔Hsu, Jeremy. (Gamification Pioneer Talks Power of Behavior-Altering Games ) ''Innovation News Daily''.〕 In 2007, Bunchball transitioned from social gaming and launched Nitro, which allows organizations to implement game mechanics in social networks, mobile applications, and websites.〔Shayon, Sheila. (Social Media Gamer Bunchball Adds Brand-Friendly Apps ) ''brandchannel''. August 24, 2011.〕
In January 2008, Bunchball received an additional $4 million in a Series B funding round from return investors Granite Ventures and Adobe Ventures.〔 At the time of the announcement, Bunchball had 28 employees.〔Macmillan, Douglas. (‘Gamification’: A Growing Business ) ''Bloomberg Businessweek''. January 19, 2011.〕 In June 2010, Bunchball closed a $6.5 million Series C funding round from Triangle Peak Partners, Northport Investments, Correlation Ventures and Granite Ventures.〔Takahashi, Dean. (Bunchball raises $6.5M for gamification expansion ) ''VentureBeat''. June 13, 2011.〕 Bunchball now has 60 employees and has raised $21 million to date.〔〔Takahashi, Dean. (Bunchball personalizes “Flamethrower” gamification for each user ) ''VentureBeat''. March 14, 2012.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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