翻訳と辞書 |
CERS
CERS (Centre for Relationship Marketing and Service Management) is a research- and competence centre at the Hanken School of Economics in Helsinki, Finland. The centre operates in conjunction with the department of marketing, and specialises in research on service management and relationship marketing. There are currently 13 senior researchers and 35 doctoral students associated to CERS, of which one third are acting as full-time researchers. The centre is a part of the Helsinki Business Campus == History == CERS was founded in 1994 by professor Christian Grönroos and set up in cooperation with professors Martin Lindell, Sören Kock, Tore Strandvik and Kaj Storbacka. The centre was founded to do frontline academic research on relationship marketing and service management and to uphold the research traditions of the Nordic School of marketing.〔Grönroos, Christian (2000). “Relationship Marketing: The Nordic School Perspective”, ''Handbook of Relationship Marketing'', Eds. Sheth Jagdish N, Parvatiyar Atul; Thousand Oaks, CA (95-118)〕
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「CERS」の詳細全文を読む
スポンサード リンク
翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|