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Campbell Ewald
Campbell Ewald (formerly Lowe Campbell Ewald)〔http://www.crainsdetroit.com/article/20150508/NEWS/150509852/detroit-ad-agency-campbell-ewald-drops-lowe-from-name〕 is an advertising and marketing communications agency headquartered in Detroit, Michigan, with offices in Los Angeles, New York and San Antonio. Campbell Ewald is part of the Interpublic Group of Companies (IPG).
==Controversy==
Campbell Ewald’s Social Media group gained notoriety in 2006 with a pioneering user-generated content campaign for the Chevrolet Tahoe called the Chevy Apprentice, which allowed the public to create their own Tahoe ad in hopes of winning a new Tahoe SUV. Controversy arose when several environmentalist groups began creating anti-Chevrolet ads that garnered national media attention. Over 400 negative ads were created, however, more than 20,000 positive ads were created making it one of the earliest and most successful examples of user-generated content. Overall, the controversy only helped as the Tahoe had the most successful launch in Chevrolet history.〔http://www.wired.com/wired/archive/14.12/tahoe.html〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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