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Carrotmob
Carrotmob is a nonprofit organization based in San Francisco, California.〔(“Carrotmob enforces importance of being green” ), ''The Post-Standard'', 4 December 2010.〕 It uses buycotts (a form of consumer activism where a community buys a lot of goods from one company in a small time period) to reward a business's commitment to making socially responsible changes to the business. Carrotmob also refers to a global movement〔(“Argentine Carrotmob stick up for green business” ), ''CNN'', 3 May 2010.〕 of community organizers who use the Carrotmob tactic of consumer activism as a way to help change businesses in their communities.〔("Carrotmobs and the Power of Buycotts" ), ''Living On Earth'', 26 November 2010.〕 In a Carrotmob buycott, businesses compete to be the most socially responsible business, and then a network of consumers spends money to support the winner.
== History ==
The first Carrotmob campaign happened on March 29, 2008, at K & D Market in San Francisco, CA.〔("The Do-Good Bunch" ), ''Stanford Magazine'', January/February 2010.〕 It was organized by Brent Schulkin, the founder of Carrotmob.〔("Shoppers, Unite! Carrotmobs Are Cooler than Boycotts" ), ''Time Magazine'', 15 May 2009.〕 In the first campaign, Schulkin went to 23 convenience stores with a plan to transform one of the stores into the most environmentally-friendly store in the neighborhood. He promised to bring a "mob" of consumers to one store to spend money on one day. In order to receive the increased sales from this event, store owners were invited to place bids on what percentage of hypothetical revenue they would be willing to set aside and reinvest into making improvements which made their store more energy-efficient. The winning bid was 22%, by K & D Market.〔("Ready? Set. Shop! One Genius environmentalist puts the flash-mob phenomenon to high-minded use." ), ''San Francisco Magazine'', June 2008.〕 On the day of the campaign, hundreds of people arrived and spent over $9200.〔("Mob Mentality" ), ''CBS5: The Green Beat'', 14 May 2008.〕 In exchange, the store took 22% of that revenue, and used it to do a full retrofit of their lighting system.
From May 2008 until February 2010, the Carrotmob project was funded by Virgance, an incubator company co-founded by Brent Schulkin.〔("Change we can profit from" ), ''The Economist'', 29 January 2009.〕 Virgance also incubated other projects, most notably 1BOG.〔("Panel Discussion" ), ''New York Times Magazine'', 3 April 2009.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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