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Causata
Causata is an enterprise software company based in San Mateo, California, USA with development offices in London, England, UK. It provides software which is used by business-to-consumer marketers to manage interactions with customers.〔Boyd, E.B. ("Big Brother or your personal concierge? Causata makes data work for customers" ). ''Fast Company (magazine)''. 5 March 2012.〕〔Backaitis, Virginia. ("Causata Disrupts CXM - Uses Big Data, Real Time Analytics, Identity Graphs to Turn Visitors into Buyers, On the Spot" ). CMSwire. 6 February 2013.〕 The company launched the fourth version of its products in February, 2013.
== Corporate history ==
Causata was founded in 2009 by Paul Phillips and opened its first office in London, England, UK. The company opened its San Mateo, California office in 2011. CEO Paul Wahl, a former CEO of SAP America and former COO of Siebel Systems, joined the company in March 2012.〔Bort, Julie ("This CEO Chose A Tiny Startup Over High-Paying Executive Jobs" ). ''Business Insider''. 5 March 2012.〕〔(Causata hires former SAP America CEO Paul Wahl as chief - Silicon Valley Business Journal )〕 Causata has received $23 million in venture funding from Accel Partners London, the Series C round coming in Feb. 2013.〔Wauters, Robin. ("Causata Launches Customer Interaction Platform With $4.5M From Accel Partners" ), ''TechCrunch''. 5 October 2009.〕〔Taylor, James. ("First Look – Causata" ) Smart Data Collective. 12 August 2011.〕〔〔(Causata Inc. Secures Funding from Accel Partners.(Company overview) - Robotics & Machine Learning | HighBeam Research )〕
In 2013, Causata was acquired by NICE Systems.〔(NICE buys Causata, brings big data to bear on customer engagement — Tech News and Analysis )〕
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