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Champale is a brand of Malt liquor, brewed with yeasts more commonly used in wine fermentation,〔http://www.pabstbrewingco.com/beers/〕 to produce a beer resembling sparkling wines in taste. Champale was one of the first alcoholic drinks to target the African American market in its advertising, contributing to malt liquor's current popularity within the United States. ==History== Champale Malt Liquor was first produced in 1939 by The Metropolis Brewing Company at its brewery on Lamberton and Lalor streets in Trenton, New Jersey and later also in Norfolk, Virginia. The companies' names were later changed to ''Champale, Inc.'' and ''The Champale Products Corporation''. The two operating breweries were privately owned by the Hertzberg brothers until their sale to publicly held Iroquois Brands, Ltd. in the mid-1970s. During the early 1970s through the early 1980s the Trenton facility's production and distribution capacity at the Trenton location were significantly expanded, allowing for the consolidation of all operations into the Trenton plant. Significant capital expenditures were made to expand production and distribution capabilities at the Trenton facility. Extra Dry Champale was the only Champale variety produced until the introduction of Pink Champale in 1977. A third variety, Golden Champale, was introduced in the early 1980s. All three varieties were sold in 7 oz., 12 oz., and 32 oz. bottles, as well as in 12 oz. cans. The Champale brands were sold to beer distributors in 46 states, being particularly popular in urban areas. Iroquois Brands, Ltd. began divesting itself of its subsidiaries in the mid-1980s and sold the Champale formula and brand rights to the G. Heileman Brewing Company in November, 1986, at which time Champale production was moved to the existing Heilman brewing facilities. Iroquois sold the Trenton property and equipment to a group of ex-Champale employees who operated a short-lived beverage contract packaging operation, but the facilities were abandoned within two years. The brewing and packaging buildings have subsequently been demolished and the distribution facility resold. The shell of the main office building, an historic structure, remains (barely) standing on Lamberton Street. 〔("Champale site now an eminent domain fight" ), ''Trentonian.com, ''14 October 2006〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Champale」の詳細全文を読む スポンサード リンク
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