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Change4Life is a public health programme in England which began in January 2009, run by the Department of Health. It is the country's first national social marketing campaign to tackle the causes of obesity. Change4Life aims to help families and middle-aged adults make small, sustainable yet significant improvements to their diet, activity levels and alcohol consumption. It uses the slogan "eat well, move more, live longer". Change4Life encourages people to adopt six healthy behaviours:〔http://www.nhs.uk/Change4Life/Pages/changeforlife.aspx〕 *5 A Day〔http://www.nhs.uk/Change4Life/Pages/five-a-day.aspx〕 – suggestions for ways to eat the recommended 5 portions of fruit and veg each day *Watch the salt〔http://www.nhs.uk/Change4Life/Pages/avoid-salty-foods.aspx〕 – advice on reducing the amount of salt eaten each day, ideally keeping it to below 6g for adults *Cut back fat〔http://www.nhs.uk/Change4Life/Pages/cut-back-on-fat.aspx〕 – information about the (mainly saturated) fat found in foods and ways to reduce this *Sugar swaps〔http://www.nhs.uk/Change4Life/Pages/low-sugar-healthy-snacks.aspx〕 – information about sugar found in foods and suggestions for healthier alternatives *Choose less booze〔http://www.nhs.uk/Change4Life/Pages/drink-less-alcohol.aspx〕 – ways for adults cut down on alcohol consumption to within government lower-risk guidelines *Get going every day〔http://www.nhs.uk/change4life/pages/get-going-every-day.aspx〕 – why it’s important to lead an active lifestyle and ways for adults and children to do this cheaply and easily Change4Life also has six sub-brands that help intermediaries to promote a single issue with either a food or an activity focus (Bike4Life,〔http://www.nhs.uk/Change4Life/Pages/bike4life-supporter-resources.aspx〕 Breakfast4Life,〔http://www.nhs.uk/Change4Life/Pages/breakfast4life-supporter-resources.aspx〕 Let's Dance with Change4Life,〔http://www.nhs.uk/Change4Life/Pages/lets-dance-supporter-resources.aspx〕 Play4Life,〔http://www.nhs.uk/Change4Life/Pages/play4life-supporter-resources.aspx〕 Swim4Life〔http://www.nhs.uk/Change4Life/Pages/swim4life-supporter-resources.aspx〕 and Walk4Life〔http://www.nhs.uk/Change4Life/Pages/walk4life-supporter-resources.aspx〕). A range of resources is provided to enable them to disseminate these healthy living messages within their own context.〔http://www.nhs.uk/Change4Life/Pages/changeforlife.aspx〕 ==Marketing approach== Change4Life adopts an integrated marketing approach and uses a variety of marketing channels including television and radio, digital, social media, PR and direct marketing. It uses animated television advertising by Aardman Animations, as part of a wider campaign. M&C Saatchi lead on the creative aspects of the campaign with additional input from a range of other agencies providing PR, digital, planning and data services. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Change4Life」の詳細全文を読む スポンサード リンク
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