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ChoicesUK was the second-largest chain of DVD and video game rental shops in the United Kingdom - as well as an AIM listed multi-channel distributor and retailer of DVDs, computer games and CDs. == Home Entertainment Corporation == ChoicesUK, formerly Home Entertainment Corporation (HEC), was established in 1985. In this pre-internet period, the company’s main strategy was to exploit the UK video market. Initially, the business was centred on video rental through its "Video Box Office" stores (now ChoicesUK Local) which supplied white-label goods to third party convenience stores. The company’s first B2C store opened in 1986, under the name of "Choices Video", offering a selection of videos for rental and various confectionery products. In 1991, the company added a mail-order service for the sale (not rental) of videos and later DVDs. ChoicesUK’s pre-internet strategy focused upon 3 areas: - Video and DVD rental through "Choices Video" Stores - Supplying third-party outlets with white-label videos and DVDs - Catalogue based mail order service for videos and DVDs These three areas, saturated the pre-internet marketplace, making ChoicesUK a highly competitive organisation to challenge the market leader Blockbuster Ltd 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「ChoicesUK」の詳細全文を読む スポンサード リンク
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