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CinemaScore is a market research firm based in Las Vegas. It surveys film audiences to rate their viewing experiences with letter grades, reports the results, and forecasts box office receipts based on the data. ==Background== Ed Mintz founded CinemaScore in 1979 after ''The Cheap Detective'' disappointed him. According to his son, the elder Mintz wished he could have heard beforehand what "real people, not critics" thought of the film. The company conducts surveys to audiences who have seen a film in theaters, asking them to rate the film and specifying what drew them to the film. Its results are published in ''Entertainment Weekly''. CinemaScore also conducts surveys to determine audience interest in renting films on video, breaking the demographic down by age and sex and passing along information to video companies like Fox Video Corporation. CinemaScore pollster Dede Gilmore reported the trend in 1993, "Most movies get easily a B-plus. I think people come wanting the entertainment. They have high expectations. They're more lenient with their grades. But as (moviegoers) do it more and more, they get to be stronger critics." In 1993, films that were graded with an A included ''Scent of a Woman'', ''A Few Good Men'', and ''Falling Down''. Films graded with a B included ''Sommersby'' and ''Untamed Heart''. A C-grade film for the year was ''Body of Evidence''.〔 A website was launched by CinemaScore in 1999, after three years' delay in which the president sought sponsorship from magazines and video companies. Brad Peppard was president of CinemaScore Online from 1999 to 2002.〔(Proxy Statement to SEC, April 18, 2004 ) Rainmaker Systems, Inc. 〕 The website included a database of nearly 2,000 feature films and the audiences' reactions to them. Prior to the launch, CinemaScore results had been published in ''Las Vegas Review-Journal'' and ''Reno Gazette-Journal''. CinemaScore's expansion to the Internet included a weekly email subscription for cinephiles to keep up with reports of audience reactions. In 1999, CinemaScore was rating approximately 140 films a year, including 98-99% of major studio releases. For each film, employees polled 400-500 moviegoers in three of CinemaScore's 15 sites, which included the cities Las Vegas, Los Angeles, San Diego, Denver, Milwaukee, St. Louis, Dallas, Atlanta, Tampa, Phoenix, and Coral Springs.〔 In the summer of 2002, CinemaScore reported that the season had the biggest collective grade since 1995. In the summer of 2000, 25 out of 32 films received either an A or B grade. 26 of the summer of 2001's 30 films got similar grades, while 32 of the summer of 2002's 34 films got similar grades, the latter being the highest ratio in a decade. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「CinemaScore」の詳細全文を読む スポンサード リンク
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