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Cinescape
Cinescape - Kuwait National Cinema Company (KNCC), formerly known as Kuwait Cinema Company, was incorporated in 1954 with a capital of 7 million rupees, a few years before the Kuwaiti dinar currency was introduced. Commencing in 1996, KNCC used up scale shopping centers as prime locations for multi-screen theaters and initiated a plan to renovate older theaters in an effort to enhance its corporate image. In November 2003, KNCC had introduced its E-Ticketing service, the first of its kind in the Middle East. With E-Ticketing, customers are able to buy tickets online using debit and credit cards. In 2005, the company has added M-NET to its family of enabled payment methods. Customers can now pay for their tickets using their mobiles. With this, Kuwait became the second country in the world (after Austria) to enable mobile payments in theaters.
==Branding KNCC to Cinescape==
Enterprise IG was commissioned by Kuwait National Cinemas to transform the company, previously linked to the government, into a brand that reflected the significant changes made by the Cinema Company since its privatisation. The challenge was to create something compelling and energetic that connected with the youth of Kuwait who are very demanding in their consumer choices. Enterprise IG incorporated the concepts of light, energy and movement into the brand's design strategy, which creates a vibrant image that will be felt throughout the new Cinescape experience - from the drink and popcorn containers, to uniforms, signage, theatre magazine and digital branding.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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