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Cinzano (:tʃinˈtsano) is an Italian brand of vermouth, a brand owned since 1999 by Gruppo Campari.〔''The Economist'', "(Campari: A lot of bottle )", 28 June 2001〕 It comes in four versions: * Cinzano Rosso,〔(MotoGP 2004 Press Kit ) (page 4), from the Gruppo Campari website〕 which is amber-coloured;〔(Cinzano - Wines - Brands - Gruppo Campari )〕 * Cinzano Bianco, which is white and drier than Rosso, yet still considered a sweet vermouth;〔 * Cinzano Extra Dry, a dry vermouth;〔 * Cinzano Rosé, the newest of the four, rosy-coloured with orange highlights〔 ==History== Cinzano vermouths date back to 1757 and the Turin herbal shop of two brothers, Giovanni Giacomo and Carlo Stefano Cinzano, who created a new "vermouth rosso" (red vermouth) using "aromatic plants from the Italian Alps in a () recipe combining 35 ingredients (including marjoram, thyme, and yarrow)".〔 What became known as the "vermouth of Turin" proved popular with the bourgeoisie of Turin and, later, Casanova.〔 Cinzano Bianco followed, based on a different combination of herbs that included artemisia (wormwood), cinnamon, cloves, citrus and gentian; it was followed by an Extra Dry version.〔 Exports began in the 1890s, to Argentina, Brazil and the USA, among others.〔 In Paris in 1912, Cinzano was the first product to be advertised with a neon sign.〔Hugh Aldersey-Williams, "(''Periodic Tales: The Curious Lives of the Elements'' )", Penguin Books Ltd: London, 2011〕 Cinzano remained a family-run business until 1985. Beginning that year, the Marone family, Turin industrialists, began to sell shares in the business, culminating in 1992 with an agreement to turn Cinzano International S.A. entirely over to International Distillers & Vintners, a wholly owned subsidiary of Grand Metropolitan.〔(Case No IV/M.184 - Grand Metropolitan / Cinzano ) from the website of the European Commission〕 At the time of its sale, Cinzano's share of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini.〔 As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari.〔〔(Campari adds Cinzano to its portfolio ), an October 1999 article in ''The Malta Business Weekly''〕 The Cinzano bicycling team had a central role in the film ''Breaking Away''. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Cinzano」の詳細全文を読む スポンサード リンク
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