翻訳と辞書
Words near each other
・ Client Music Synthesis
・ Client politics
・ Client portal
・ Client Puzzle Protocol
・ Client state
・ Client's Day
・ Client-side
・ Client-side encryption
・ Client-side persistent data
・ Client-side prediction
・ Client-side scripting
・ Client-to-client protocol
・ Client/Server Runtime Subsystem
・ ClientEarth
・ Clientele effect
Clienteling
・ Clientelism
・ Clientitis
・ Clients (album)
・ Client–queue–client
・ Client–server model
・ Clif Bar
・ Clif Cary
・ Clif Evans
・ Clif Groce
・ Clif Magness
・ Clif Moore
・ Clif Norrell
・ Clif Palmer
・ Clif Richardson


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Clienteling : ウィキペディア英語版
Clienteling

Clienteling is a technique used by retail sales associates to establish long-term relationships with key customers based on data about their preferences, behaviors and purchases.〔(【引用サイトリンク】url=https://en.wiktionary.org/wiki/clienteling )〕 Clienteling is intended to guide associates to provide more personal and informed customer service 〔(【引用サイトリンク】url=http://www.inc.com/magazine/20100901/how-to-deliver-great-customer-service.html )〕 that may influence customer behavior related to shopping frequency, lift in average transaction value, and other retail key performance indicators. From the customer's perspective, clienteling "could add a layer of personal touch" to the shopping experience.
== Clienteling software ==
While at its core, clienteling is a sales technique, the term is commonly used today to describe the related assisted selling software tools used to support relationship-building activities between store associates and their customers. Software-based clienteling has been said to have the advantage of collecting data about clients across different interaction channels in a searchable and retrievable database for later use. Clienteling software may also provide digital tools on mobile devices or fixed workstations aimed at enabling retailers to establish long-lasting learning relationships with their customers. While sales history collected in customer relationship management (CRM) platforms can provide some insight into a customer’s tendencies, this insight can be augmented by data collected by an associate working directly with a customer, who can the profile through each face-to-face interaction. This information can then be used to further personalize future interactions. Capabilities such as notes, wish lists, preferences, alerts, and purchase history are sometimes used to enable associates to enhance client profiles in ways that purchase history and e-commerce activity alone could not.〔 Clienteling can also be an effective means of selling excess inventory without resorting to discounting by pairing products with the right consumers, using their past purchases to predict what they are likely to want to buy.〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Clienteling」の詳細全文を読む



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