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Clocky
Clocky is a brand of alarm clock outfitted with wheels, allowing it to hide itself in order to force the owner awake in an attempt to find it. Invented for an industrial design class by Gauri Nanda, then a graduate student at MIT Media Lab, Clocky won the 2005 Ig Nobel Prize in Economics. After earning her undergraduate degree from the University of Michigan and her master's degree from MIT, Nanda founded a company, Nanda Home, to commercialize Clocky and other home products.
== History ==
The original prototype, built in three days, was covered with shag carpet to appear like a pet. After the end of the design class for which she invented Clocky, Nanda did not make any further plans for the device. However, several months after a description was posted on the Media Lab website, pictures of Clocky were picked up on various technology product blogs including Gizmodo, Engadget, and BoingBoing. Within two weeks information about the device became an Internet meme and Nanda, the inventor, had been booked to demonstrate the device on Good Morning America.〔
Nanda filed for a patent and, with support from her family, left MIT after a master's degree to found Nanda Home and develop the invention for commercial production. The newer version, though not carpeted, is still designed to appear zoomorphic. Production is outsourced to Hong Kong. On October 2012 during a video interview Gauri mentioned that over 500 000 units had already been sold.〔("Gauri Nanda, Nanda Home: In the business of running alarm clocks" ), ''In2up'', 18 October 2012. Retrieved on 28 November 2012.〕
The development of Clocky and marketing of it has become a Harvard Business School case study: Clocky, the Runaway Alarm Clock.〔http://hbswk.hbs.edu/item/6806.html〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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