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Co-branding refers to several different marketing arrangements: Co-branding, also called brand partnership,〔http://www.schmoozyfox.com/2010/03/brand-partnerships/〕 is when two companies form an alliance to work together, creating marketing synergy. As described in ''Co-Branding: The Science of Alliance'':〔(【引用サイトリンク】 title= Competing for Customers and Capital )〕 Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product. == Intent == According to Chang, from the ''Journal of American Academy of Business'', Cambridge, there are three levels of co-branding: market share, brand extension, and global branding. Level 1 includes joining with another company to penetrate the market Level 2 is working to extend the brand based on the company's current market share Level 3 tries to achieve a global strategy by combining the two brands 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Co-branding」の詳細全文を読む スポンサード リンク
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