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・ CO Saint-Dizier
・ Co Stompé
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Co-branding
・ Co-buying
・ Co-Büchi automaton
・ Co-carcinogen
・ Co-cathedral
・ Co-cathedral of Christ the King in Belgrade
・ Co-Cathedral of Saint Joseph (Burlington, Vermont)
・ Co-Cathedral of Saint Mary Major, Mérida
・ Co-Cathedral of Saint Theresa of the Child Jesus
・ Co-Cathedral of Saint Thomas More (Tallahassee, Florida)
・ Co-Cathedral of Saint-Antoine-de-Padoue
・ Co-Cathedral of San Pedro, Soria
・ Co-cathedral of Santa María de la Fuente la Mayor
・ Co-cathedral of Santa María de la Redonda
・ Co-Cathedral of St. Anthony of Padua, Mersin


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Co-branding : ウィキペディア英語版
Co-branding
Co-branding refers to several different marketing arrangements:
Co-branding, also called brand partnership,〔http://www.schmoozyfox.com/2010/03/brand-partnerships/〕 is when two companies form an alliance to work together, creating marketing synergy. As described in ''Co-Branding: The Science of Alliance'':〔(【引用サイトリンク】 title= Competing for Customers and Capital )
Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product.
== Intent ==

According to Chang, from the ''Journal of American Academy of Business'', Cambridge, there are three levels of co-branding: market share, brand extension, and global branding.
Level 1 includes joining with another company to penetrate the market
Level 2 is working to extend the brand based on the company's current market share
Level 3 tries to achieve a global strategy by combining the two brands

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Co-branding」の詳細全文を読む



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