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Co-marketing: Commensal (symbiotic) marketing is a marketing on which both corporation and a corporation, a corporation and a consumer, country and a country, human and nature can live. The ７Cs Compass Model〔Shimizu, Koichi (2014) "Advertising Theory and Strategies," 18th edition, Souseisha Book Company. (ISBN 4-7944-2132-X C3034) pp. 63–102. 〕〔Solis, Brian (2011) Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, John Wiley & Sons, Inc. pp. 201–202.〕〔Shimizu, Koichi (2003)"Symbiotic Marketing Strategy," 4th edition, Souseisha Book Company.(ISBN 4-7944-2158-3 C3034) pp. 25–62. 〕 by Koichi Shimizu is a framework of Co-marketing (Commensal marketing or Symbiotic marketing). Also the collaborative marketing of a company and a company, the Co-creative marketing of a company and consumers are contained in the co-marketing. ==Commensal (symbiotic) marketing== '' ７Cs Compass Model'' * ''(C1)Corporation '' – The core of ７Cs Compass Model is corporation, while the core of four Ps is customers who are the targets for attacks or defenses. C-O-S (Organization, Competitor, Stakeholder) within the Corporation. The company has to think of compliance and accountability as important. The four elements of the ７Cs Compass Model *A formal approach to this customer-focused marketing mix is known as Four Cs (Commodity, Cost, Channel, Communication) in “７Cs Compass Model. The four Cs Model provides a demand/customer centric version alternative to the well-known four Ps supply side model (product, price, place, promotion) of marketing management. * * *Product → Commodity * * *Price 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Co-marketing」の詳細全文を読む スポンサード リンク
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