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Coastal.com
Coastal.com is an online retailer of contact lenses, eyeglasses and sunglasses founded in 2000 by Roger Hardy and his sister Michaela. They are one of the largest online contact lens retailers in North America, and the largest seller of prescription eyeglasses online in the world.〔Harnish, Verne. (5 ways to get your business strategy right ). ''CNN Money''. April 6, 2011.〕〔Brohan, Mark. (Groupon helps Coastal Contacts build awareness--and sales--in the U.K. ). ''Internet Retailer''. March 3, 2011.〕 In 2013, the company sold more than $218 million of merchandise.〔Ayling, Joe (). "Optician Online" March 2014.〕
==History==
Coastal Contacts was founded in 2000 by Roger Hardy who bought the keyword "contact lens" from AltaVista, which meant that all searches for “contact lens” were accompanied with Coastal Contacts’ banner ads.〔Mitra, Sramana. (Building A Niche E-Commerce powerhouse: Coastal Contacts CEO Roger Hardy ). ''Sramana Mitra''. November 12, 2010.〕〔Bitti, Mary. (Clearly a Winning Strategy ). ''Canadian Retailer''. August 1, 2009.〕 In the first day, they had 30 orders; within the first month, they had $68,000 in sales.〔 In addition to their lower pricing, the firm provided same day fulfillment of online orders.〔〔Castle, Geoff. (The 100-Mile Investor ). ''Business in Vancouver''. October 27, 2009.〕 In 2004, Coastal Contacts raised $6 million in an initial public offering, which they used to expand into the United Kingdom and parts of Europe.〔〔 In late 2004, they acquired a mail order contact lens business in Europe, LensWay.〔 In 2006, they acquired two more companies: one in the Netherlands and one in Japan.〔〔Anderson, Fiona. (Doing business in China: know your customers ). ''The Vancouver Sun''. February 7, 2012.〕 By 2009, the firm increased their revenue to $140 million.〔 They moved into the eyeglasses market in 2008.〔〔 They source parts for eyeglasses from independent manufactures across the globe, but maintains control over final assembly.〔 In January 2012, they shipped over 80,000 prescription eyeglasses, setting a service record for online sales of made-to-order prescription glasses in any one month. The company has sold more than $1.2 billion in retail eyewear sales over the internet since inception and served more than 5 million customers.〔(Coastal Sets New Service Standard in Online Eyeglasses Category ). ''Yahoo News''. February 16, 2012.〕 The firm owns or operates (Clearly.ca ), (Lensway.com ), (Lensway.co.uk ), Lensway.se, (Clearly.com.au ), (Clearly.co.nz ), (Contactsan.com ), and Coastallens.com.
In 2014, French lens manufacturer Essilor acquired Coastal.com and appointed Roy Hessel as CEO.〔() ''Vision Monday''. April 29, 2014.〕 Hessel, a former venture capitalist, founded discount eyewear retailer EyeBuyDirect in 2005.〔() ''Fast Company''. February 18, 2009.〕 When Essilor purchased majority stake of EyeBuyDirect in 2013, Essilor retained Hessel as CEO for Essilor's e-commerce arm including EyeBuyDirect, previously acquired FramesDirect.com,〔() ''Vision Monday''. May 9, 2013.〕〔() ''EaseVision.com''. April 12, 2010.〕 and now Coastal.com.〔Korstrom, Glen () ''Business in Vancouver''. June 19, 2014.〕
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