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Cofix ((ヘブライ語:קופיקס), a portmanteau of coffee and fix) is an Israeli coffee shop, bar and supermarket chain established in 2013 by Avner "Avi" Katz. Most of the Cofix branches are in city centers, and other popular areas, but some are located in or next to educational institutions, such as the Haifa University and Ariel University.〔 The chain has over 50 branches, most of which are regular branches selling coffee, food products, and occasionally a small selection of other products. The Cofix Bar part of the chain also includes alcoholic beverages,〔 and Super Cofix is a Cofix-based supermarket. The chain offers all of its products at a fixed price of NIS 5 ($),〔 including in the bar and supermarket branches.〔〔 The entire chain is kosher.〔 Cofix is listed at the Tel Aviv Stock Exchange under AGRI. Upon its entrance into the stock market, it was valued at NIS 90 million (~$ million).〔 As such, Cofix became the first coffee shop chain to be listed at TASE.〔 ==Business and impact== Cofix's entrance into the market caused a significant reduction in take-away coffee prices in Israel, notably in the Aroma Espresso Bar chain, which was forced to reduce take-away coffee prices.〔 Some stores and chains reduced prices on coffee, sandwiches, and other products similar to Cofix's to NIS 5 to compete.〔 This has been termed the Cofix Effect in major mass media outlets.〔〔 Cofix's entry into the market has been compared to the "cellular revolution" which took place in Israel a few years prior and saw massive reductions in cellular communication prices.〔 Cofix's business model has led to a number of competitors, but as of 2015, only the Cofizz chain has remained as a major competitive force in the same market segment. The major coffee and fast casual restaurant chains, such as Aroma Espresso Bar, Café Café and others, also compete with Cofix. In late 2013, the Israel Antitrust Authority investigated claims that these chains coordinated prices in order to hurt Cofix's position.〔〔 Cofix operates both directly and through franchisees. Its first franchise was granted in March 2015 for the King George Street branch in Tel Aviv.〔 In 2015, it entered the Tel Aviv Stock Exchange through the shelf corporation AGRI. The public will own 15.5% of the company.〔 In June 2015, Cofix opened a supermarket chain, called Super Cofix, that contains a relatively small number of common items sold at competing chains, in smaller packages so they can be sold for a fixed price of NIS 5.〔 The business model calls for a gross profit of 22–23%.〔 Some major manufacturers, such as Tnuva, created new packaging lines to be able to supply Super Cofix.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Cofix」の詳細全文を読む スポンサード リンク
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